{"id":3267,"date":"2024-03-20T09:10:00","date_gmt":"2024-03-20T03:40:00","guid":{"rendered":"https:\/\/gohelpdigital.com\/blog\/?p=3267"},"modified":"2024-03-19T14:19:55","modified_gmt":"2024-03-19T08:49:55","slug":"take-your-seo-to-the-next-level","status":"publish","type":"post","link":"https:\/\/gohelpdigital.com\/blog\/take-your-seo-to-the-next-level\/","title":{"rendered":"Take Your SEO To The Next Level"},"content":{"rendered":"

Despite a lack of major news stories, it\u2019s been an interesting two weeks in search, largely due to a myriad of small updates and announcements. Google also made a few mildly embarrassing missteps.<\/span><\/p>\n

MOZ was removed from the Google index after an overly broad DMCA request. It was later discovered that Google\u2019s official digital marketing course contains incorrect advice about content length and keyword density.<\/span><\/p>\n

On a more positive note, Google published several updates to Search Central. There are two new pages, one on metadata and the other on schema for Q&A and flashcard pages. You\u2019ll also find extra information regarding page titles if you\u2019ve experienced incorrect titles in search results, stay tuned.<\/span><\/p>\n

You\u2019ll want to take note of multiple minor feature updates and announcements. A handful of sitemap extension tags are no longer supported by Google, Search Console has a filter for translatable results, and an indexing report for videos will be released soon.<\/span><\/p>\n

We\u2019ll also be covering inclusive ranking factors, Vimeo, and virtual reality optimization (don\u2019t worry, it\u2019s not a thing yet). With all that in mind, let\u2019s look at all the recent news, updates, and tidbits from the world of search engine optimization over the last couple of weeks.<\/span><\/p>\n

MOZ Removed From Google Index After False DMCA Request<\/span><\/h2>\n

MOZ was removed from Google\u2019s index after a DMCA notice was filed, a mechanism in which copyright holders request content to be removed from a site.<\/span><\/p>\n

As the issue was resolved quickly, this may seem unnewsworthy. However, the story clarifies an important point for site owners regarding a process that has long been viewed as open to abuse and error.<\/span><\/p>\n

The fact that Google responded quickly is a positive sign. It also shows that the search engine is aware of problems associated with DMCA and that SEOs have a safeguard against misuse. In a statement issued through\u00a0<\/span>Search Engine Land<\/a><\/span>,<\/span> Google said, \u201cIf we find that pages have been removed from our results in error, we reinstate them, which we did in this case.\u201d<\/span><\/p>\n

The events in which MOZ was embroiled demonstrate how important it is to monitor indexation through platforms like Search Console. Additionally, it hints at what happens when the human element is eliminated from some processes and automation is left unchecked.<\/span><\/p>\n

Google Recognizes Its SEO Course Contains Mistakes<\/span><\/h2>\n

If you were thinking about instructing your SEO team to take the recently announced\u00a0<\/span>digital marketing course from Google<\/a><\/span>, you have reason to pause. It looks like some of the training is false. And that isn\u2019t an opinion from third parties. Representatives from Google have said so.<\/span><\/p>\n

Course material specified that pages should have a 2% keyword density and a minimum of 300 words of content to meet industry standards. Search Liaison\u00a0<\/span>Danny Sullivan quickly responded<\/a><\/span>\u00a0<\/span>by saying, \u201cThis can be ignored,\u201d and emphasized the relevance of Search Central documentation as the authoritative resource.<\/span><\/p>\n

To our minds, the incident highlights the importance of having a multi-faceted training system for in-house SEO. It\u2019s essential to draw from multiple sources and not take official advice at face value.<\/span><\/p>\n

Google Makes Several Updates to Search Central Documentation<\/span><\/h2>\n

Google has made several updates to its Search Central documentation. Practically all of the topics outlined in Search Central are foundational aspects of search engine optimization<\/a><\/span> and web admins need to be familiar with Google\u2019s guidance.<\/span><\/p>\n

Here\u2019s an overview of the changes:<\/span><\/p>\n