{"id":3285,"date":"2024-03-30T14:34:24","date_gmt":"2024-03-30T09:04:24","guid":{"rendered":"https:\/\/gohelpdigital.com\/blog\/?p=3285"},"modified":"2024-03-30T14:34:28","modified_gmt":"2024-03-30T09:04:28","slug":"google-my-business-seo-8-tips-for-local-search-optimization","status":"publish","type":"post","link":"https:\/\/gohelpdigital.com\/blog\/google-my-business-seo-8-tips-for-local-search-optimization\/","title":{"rendered":"Google My Business SEO: 8 Tips for Local Search Optimization"},"content":{"rendered":"<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Did you know that\u00a0<\/span><span style=\"color: #0000ff;\"><a class=\"editor-rtfLink\" style=\"color: #0000ff;\" href=\"https:\/\/seotribunal.com\/blog\/stats-to-understand-seo\/#local-seo-facts\" target=\"_blank\" rel=\"noopener\">97% of people learn more<\/a><\/span><span data-preserver-spaces=\"true\">\u00a0about a local company online than anywhere else?<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">As a local business owner, you want to ensure that when consumers search for local services, your company appears on their screen.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To do this, it\u2019s critically important that you optimize your Google My Business listing.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Google My Business is one of Google\u2019s free features that help you increase your company\u2019s visibility by showcasing all the relevant information in search engines to your area\u2019s locals.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">In this article, we will walk you through all the basics, show you how to optimize your Google Business Profile, and provide you with some super-helpful Google My Business dashboard examples.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Let\u2019s dive in.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">What is Google My Business?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Why Is GMB Important for Local SEO?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">How to Create a Google My Business Account? 8 Steps<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">How to Verify Your Google My Business Listing<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">How Does Google Determine Local Ranking?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">8 Ways to Optimize Your Google My Business Account for SEO<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">How to Fix GMB Account Issues<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Most Important Google My Business KPIs<\/span><\/li>\n<\/ul>\n<h2 id=\"what-is-google-my-business\"><span data-preserver-spaces=\"true\">What Is Google My Business?<\/span><\/h2>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Google My Business (aka Google Business Profile) is a free business listing feature that lets you upload your business\u2019s photos, location, services\/products, and any other relevant information.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">By creating a profile, you will increase your business\u2019s visibility and increase the chances of it appearing in Google Search, Google Maps, and other Google services.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">However, to create an account, your business needs to have a physical location (e.g. restaurant) and provide services in person.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Google My Business is beneficial to businesses of all sizes. It gives you a competitive advantage in managing your online presence and attracting customers searching for your business on Google search and Maps.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Furthermore, with a Google My Business account, you\u2019ll be able to share photos of your products or services, access and edit your business information (name, location, hours, etc.), and respond to reviews. Over time, this will give your business better visibility and engagement.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Google My Business is free, and there is no need not to take advantage of everything it offers for building your business. The only condition is that your business must have a physical location.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Related<\/span><\/strong><span data-preserver-spaces=\"true\">:\u00a0<\/span><span style=\"color: #0000ff;\"><a class=\"editor-rtfLink\" style=\"color: #0000ff;\" href=\"https:\/\/gohelpdigital.com\/blog\/seo-use-businesses\/\" target=\"_blank\" rel=\"noopener\">Earn Higher Local Search Rankings With This 15-Point SEO Checklist<\/a><\/span><\/p>\n<h3 id=\"why-is-gmb-important-for-local-seo\" style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Why Is GMB Important for Local SEO?<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Here are 4 main reasons your business needs a Google My Business profile:<\/span><\/p>\n<h4 id=\"1improve-your-search-ranking-and-the-visibility-of-your-business\" style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">1)Improve Your Search Ranking and the Visibility of Your Business<\/span><\/h4>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">By following a proper Google My Business SEO checklist, you can greatly improve your business\u2019s search ranking and overall visibility.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">When a prospective customer searches for products and services your business offers using related keywords, first, you\u2019ll see Google ads, then Google\u2019s<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.link-assistant.com\/news\/google-local-3-pack-update.html\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">\u00a0<span style=\"color: #0000ff;\">local 3 pack<\/span><\/span><\/a><span data-preserver-spaces=\"true\"><span style=\"color: #0000ff;\">,<\/span> and after that, the organic results.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">By creating a Google My Business profile, you have a better chance of making the top 3 local results, Google Maps and Local Finder, which will, in turn, give your business more exposure and leads.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Related<\/span><\/strong><span data-preserver-spaces=\"true\">:\u00a0<\/span><span style=\"color: #0000ff;\"><a class=\"editor-rtfLink\" style=\"color: #0000ff;\" href=\"https:\/\/gohelpdigital.com\/blog\/what-is-seo-and-why-your-business-needs-it\/\" target=\"_blank\" rel=\"noopener\">SEO for Beginners: How to Improve Your Search Rankings from 103 SEOs<\/a><\/span><\/p>\n<h4 id=\"2enhances-your-customer-support-and-engagement\" style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">2)Enhances Your Customer Support and Engagement<\/span><\/h4>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">As we said, with a Google My Business profile, you\u2019ll be able to respond more quickly to comments and questions about your products and services and address negative or positive feedback.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Furthermore, customers are more likely to work with businesses they can easily contact, so your shared information, makes it easier for them to call you to ask a question or make a complaint.<\/span><\/p>\n<h4 id=\"3boost-sales-and-traffic-volume\"><span data-preserver-spaces=\"true\">3)Boost Sales and Traffic Volume<\/span><\/h4>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">With local searches resulting in purchases\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/joelhouse.com.au\/blog\/seo-statistics\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\"><span style=\"color: #0000ff;\">28% of the time<\/span><\/span><\/a><span data-preserver-spaces=\"true\">, it\u2019s a no-brainer that having a Google My Business account can positively impact your website\u2019s traffic.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Naturally, when people search for products or services your business offers, they\u2019re most likely to click on your website to learn more about you. With an effective landing page and CTAs, they\u2019re also more likely to complete a goal.<\/span><\/p>\n<h4 id=\"4establishes-your-brand-as-a-business-authority\"><span data-preserver-spaces=\"true\">4)Establishes Your Brand as a Business Authority<\/span><\/h4>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">As a result of the reviews, your business\u2019 appeal to prospective customers is positively impacted. For example, a 4.7-star review depicts that your business is great at what it does, and as such, people are more likely to buy from you.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Related<\/span><\/strong><span data-preserver-spaces=\"true\">:\u00a0<\/span><span style=\"color: #0000ff;\"><a class=\"editor-rtfLink\" style=\"color: #0000ff;\" href=\"https:\/\/gohelpdigital.com\/blog\/how-to-grow-your-websites-domain-authority-ranking\/\" target=\"_blank\" rel=\"noopener\">37 Ways High-Ranking Marketers Improve Their Website Domain Authority<\/a><\/span><\/p>\n<h2 id=\"how-to-create-a-google-my-business-account\" style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">How to Create a Google My Business Account?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Creating a Google My Business account might seem a bit scary at first, but it\u2019s surprisingly simple if you follow the right steps.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To get your business on Google, here\u2019s what you need to do:<\/span><\/p>\n<h4 id=\"step-1-visit-google-my-business-and-create-your-account\"><span data-preserver-spaces=\"true\">Step 1: Visit Google My Business and Create Your Account<\/span><\/h4>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Start by visiting\u00a0<\/span><span style=\"color: #0000ff;\"><a class=\"editor-rtfLink\" style=\"color: #0000ff;\" href=\"https:\/\/business.google.com\/create\" target=\"_blank\" rel=\"noopener\">https:\/\/business.google.com\/create<\/a><\/span><span data-preserver-spaces=\"true\">\u00a0and creating or signing in to your Google Account.\u00a0<\/span><strong><span data-preserver-spaces=\"true\">It\u2019s recommended to use an email address with your business domain<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<h4 id=\"step-2-claim-your-business\"><span data-preserver-spaces=\"true\">Step 2: Claim Your Business<\/span><\/h4>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Before claiming a business, it\u2019s vital to\u00a0<\/span><strong><span data-preserver-spaces=\"true\">double-check if it already exists with the same name\/location<\/span><\/strong><span data-preserver-spaces=\"true\">. If you have a business profile for an old business already at the same location, suggest an edit to have it closed.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">If you are all good here and don\u2019t already have a GMB profile, claim your business by going to Google Maps, typing the name, and clicking on \u201cClaim this Business\u201d.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">To open a new profile, simply click \u201cAdd your business to Google\u201d.<\/span><\/p>\n<h4 id=\"step-3-add-your-business-name\"><span data-preserver-spaces=\"true\">Step 3: Add Your Business Name<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Now it\u2019s time to add all the details. Start by entering the name of your business.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To avoid any confusion, make sure the name matches your business\u2019s signage.<\/span><\/p>\n<h4 id=\"step-4-choose-a-business-category\"><span data-preserver-spaces=\"true\">Step 4: Choose a Business Category<\/span><\/h4>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Having a category will increase your visibility in search engines since Google will match it to relevant queries. For instance, this can be \u201cRestaurant\u201d, \u201cTech equipment\u201d, \u201cBar\u201d, \u201cCoffee Shop\u201d, etc.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Google has more than 4,000 categories, so it shouldn\u2019t be a problem finding your specific one.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Additionally, you should add any category-specific services (if you\u2019re offering them), like a vegetarian menu.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">The more information you include, the better your Google My Business SEO will be.<\/span><\/p>\n<h4 id=\"step-5-add-your-business-location\"><span data-preserver-spaces=\"true\">Step 5: Add Your Business Location<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Although this is optional, it is highly recommended for SEO.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">If you have a website or social media account for your business as well, you must use the same address in all places.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If Google notices any inconsistencies in this regard, they won\u2019t hesitate to penalize you.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">And, if you offer delivery services, add that and the areas you deliver to.<\/span><\/p>\n<h4 id=\"step-6-write-a-google-my-business-description\"><span data-preserver-spaces=\"true\">Step 6: Write a Google My Business Description<\/span><\/h4>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">This doesn\u2019t refer to the description that appears under your business\u2019s name on Google (this is something that they provide and you can\u2019t make any changes).<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Instead, you should a description in the \u201cFrom the Business\u201d section. Since this will be your business\u2019s first impression, you must come up with something catchy yet informative.<\/span><\/p>\n<h4 id=\"step-7-fill-in-your-business-contact-details\"><span data-preserver-spaces=\"true\">Step 7:\u00a0<\/span><strong><span data-preserver-spaces=\"true\">\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Fill in Your Business Contact Details<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Here, you need to add details such as your phone number and website address.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">There\u2019s also an option to have a free website created for your business if you don\u2019t have one.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Voila! You have successfully created a Google My Business profile.<\/span><\/p>\n<h2 id=\"how-to-verify-your-google-my-business-listing\" style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">How to Verify Your Google My Business Listing<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Once you\u2019ve created a profile, the next step is to verify it.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Surprisingly, this doesn\u2019t involve anything tech or internet-related. Google simply sends you a postcard with a verification code to your set address. You should receive it in around five business days.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">After verifying your account, you will be able to check out analytics, reviews, and relevant insights.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">In case you offer services, but don\u2019t have a physical address, you can contact Google support to ask for a phone or email verification.\u00a0<\/span><\/p>\n<h2 id=\"how-does-google-determine-local-ranking\" style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">How Does Google Determine Local Ranking?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">For determining local ranking, Google considers these three factors:<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong><span data-preserver-spaces=\"true\">Relevance<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 This is how well your business matches the user\u2019s search intent. To increase the chances of your local business appearing in search results, you should feed Google with as much information as possible.<\/span><\/li>\n<li style=\"text-align: justify;\"><strong><span data-preserver-spaces=\"true\">Distance \u2013\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">As the name suggests, distance refers to how close your business\u2019s location is to the location of the user. If they don\u2019t include a specific location, Google will use historical location data to roughly figure out where they are.<\/span><\/li>\n<li style=\"text-align: justify;\"><strong><span data-preserver-spaces=\"true\">Prominence \u2013\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Lastly, Google determines your local ranking by checking out how well-known your business is and whether it has a good reputation. To assess prominence, Google typically considers offline factors. Also, it goes through off-site links and articles related to your business.\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">While there are a few other values that Google analyzes, these three Google My Business SEO factors carry the most importance.<\/span><\/p>\n<h2 id=\"8-ways-to-optimize-your-google-my-business-account-for-seo\" style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">8 Ways to Optimize Your Google My Business Account for SEO<\/span><\/h2>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">By now, you probably concluded just how important having a Google My Business profile is for your local business.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">But aside from just creating a profile, you\u2019ll need to take steps to optimize your Google My Business SEO to rank higher in local searches and show up in the local pack.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">So, how to optimize Google My Business listings to earn higher rankings for local searches or for a chance to appear in the local pack?<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">We asked our respondents to share the best practices from their Google My Business SEO checklist and here are 8 tips they recommend.<\/span><\/p>\n<ol>\n<li><span data-preserver-spaces=\"true\">Verify Your Business<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Fill out Your Profile Completely<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Make Sure Your Profile Information Is (and Stays) Accurate<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Ensure NAP Consistency across the Web<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Pick the Most Relevant Categories<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Include Semi-Professional Pictures<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Get More Reviews<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Take Advantage of Posts on Google<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Verify Your Business<\/span><\/li>\n<\/ol>\n<h4 id=\"1verify-your-business\"><strong><span data-preserver-spaces=\"true\">1)Verify Your Business<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">Before doing anything else, you should first verify your business with Google.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">We already explained the process in one of our previous headings, but here is a brief reminder.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Once you wrap up the account creation process, Google will send you a four-digit code that will arrive at the address you provided in the business details.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">When you receive the code, simply go to the provided link and enter it. This will let Google know that your local business is legitimate and they will officially publish your new profile.<\/span><\/p>\n<h4 id=\"2fill-out-your-profile-completely\"><strong><span data-preserver-spaces=\"true\">2)Fill out Your Profile Completely<\/span><\/strong><\/h4>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">After you\u2019ve verified your business, it\u2019s time to fill out your profile. While many of the fields are optional, several of our respondents said that it\u2019s important that you provide every relevant detail. It\u2019s preferred to fill out all the information you are being asked for. \u201cGoogle rewards businesses who take the time to complete their profiles,\u201d says Kenny Lange of\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.webcanopystudio.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Web Canopy Studio<\/span><\/a><span data-preserver-spaces=\"true\">. \u201cA complete profile is the baseline upon which all other recommendations (reviews, Google Posts, answering questions, etc.) are built.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">According to our respondents, the most important Google My Business profile details to include are your business\u2019s name, address, phone number, website link, and categories.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">But adding other details, such as your service area description, shouldn\u2019t be ignored too. Cheyenne Schueman of\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.page1solutions.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\"><span style=\"color: #0000ff;\">Page 1 Solutions<\/span><\/span><\/a><span data-preserver-spaces=\"true\">\u00a0stresses why this is an essential part of optimizing your GMB profile: \u201cGoogle My Business offers a handy feature called \u2018services\u2019 that\u2019s easily accessible from the info panel. Filling out your products and services will not only tell potential consumers what you offer, but it will also keep them on your profile longer, making Google see your profile as more important than that of your competitors.\u201d<\/span><\/p>\n<h4 id=\"3make-sure-your-profile-information-is-and-stays-accurate\"><strong><span data-preserver-spaces=\"true\">3)Make Sure Your Profile Information Is (and Stays) Accurate<\/span><\/strong><\/h4>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">It\u2019s not enough to just fill out the information on your Google My Business profile. You also need to make sure all of the information is accurate and that it stays accurate.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">\u201cThe most important thing you can do is make sure all of the information on your listing is accurate,\u201d says Cindy Venerio of\u00a0<\/span><span style=\"color: #0000ff;\"><a class=\"editor-rtfLink\" style=\"color: #0000ff;\" href=\"https:\/\/nerdssupport.com\/\" target=\"_blank\" rel=\"noopener\">Nerds Support<\/a><\/span><span data-preserver-spaces=\"true\"><span style=\"color: #0000ff;\">.<\/span> \u201cThat might seem obvious, but there are so many businesses out there with incorrect information.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">\u201cGoogle My Business listings are becoming the virtual storefront for most businesses, so it\u2019s important to keep them up to date,\u201d says Womply\u2019s Dallin Hatch. \u201cIf you can, set a daily or weekly reminder to keep your information current.\u201d\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">\u201cThis may sound like a no-brainer, but you\u2019d be surprised at how many times we\u2019ve found that this basic yet critical online customer touchpoint is outdated or missing: phone number out of service, website down, email bouncing, location listed incorrectly or not at all, out-dated reviews, and more,\u201d Hatch says.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Another way to keep your profile accurate and up-to-date, as\u00a0<\/span><span style=\"color: #0000ff;\"><a class=\"editor-rtfLink\" style=\"color: #0000ff;\" href=\"https:\/\/grandcrudigital.com.au\/\" target=\"_blank\" rel=\"noopener\">Grand Cru Digital<\/a><\/span><span data-preserver-spaces=\"true\"><span style=\"color: #0000ff;\">\u2019<\/span>s Casey Bryan recommends, is to add your holiday hours as needed.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">This can be extremely important, especially if your business listing says that you work on Sundays, but when potential customers arrive, they see that you\u2019re closed.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Not only do you lose sales this way, but your business\u2019s credibility suffers as well.<\/span><\/p>\n<h4 id=\"4ensure-nap-consistency-across-the-web\"><strong><span data-preserver-spaces=\"true\">4)Ensure NAP Consistency Across the Web<\/span><\/strong><\/h4>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">It\u2019s still not enough to just keep your Google My Business listing accurate. You also need to make sure that it\u2019s consistent with all of the major local directories on the web.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">The details that are the most important are referred to as NAP \u2013 name, address, and phone number.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">If Google notices that your address or phone number isn\u2019t the same on your social media page and your Google My Business profile, you\u2019re risking a penalty.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\"><a class=\"editor-rtfLink\" style=\"color: #0000ff;\" href=\"https:\/\/colibridigitalmarketing.com\/seo-digital-marketing-local-seo-tips\/\" target=\"_blank\" rel=\"noopener\">Colibri Digital Marketing<\/a><\/span><span data-preserver-spaces=\"true\">\u2019s Andrew McLoughlin emphasizes this, \u201cmake sure your NAP on Google My Business is an exact match for the listings on your website, social profiles, and other directory listings.\u201d\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">\u201cDiscrepancies are easily avoidable but can seriously lower the listing\u2019s rankings,\u201d McLoughlin says.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">One tip recommended by\u00a0<\/span><span style=\"color: #0000ff;\"><a class=\"editor-rtfLink\" style=\"color: #0000ff;\" href=\"https:\/\/www.vye.agency\/\" target=\"_blank\" rel=\"noopener\">Vye Marketing\u2019s<\/a><\/span><span data-preserver-spaces=\"true\">\u00a0Travis McGinnis is embedding a Google Map on the contact page of your website. \u201cFor businesses with multiple locations, do the same thing for each location page on the website with the NAP information and map embed.\u201d<\/span><\/p>\n<h4 id=\"5pick-the-most-relevant-categories\"><strong><span data-preserver-spaces=\"true\">5)Pick the Most Relevant Categories<\/span><\/strong><\/h4>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">One of the most frequently mentioned things in the Google My Business SEO checklist of our respondents was picking the right service categories.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">This feature heavily impacts Google\u2019s decision on whether or not they will display your local business in an organic search.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">When picking a category, you can choose one primary and nine secondary ones. With 4,000 choices available, there is something for every industry.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">\u201cMake sure you have the most relevant, current category selected for your primary category,\u201d says Kyle Sanders of\u00a0<\/span><span style=\"color: #0000ff;\"><a class=\"editor-rtfLink\" style=\"color: #0000ff;\" href=\"https:\/\/www.completewebresources.com\/\" target=\"_blank\" rel=\"noopener\">Complete SEO<\/a><\/span><span data-preserver-spaces=\"true\"><span style=\"color: #0000ff;\">.<\/span> \u201cWe\u2019ve seen instances where clients see a jump in 5-10 positions simply from moving the most relevant category from secondary to primary.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">\u201cAdditionally,\u201d Sanders says, \u201cdon\u2019t go overboard on secondary categories that are a stretch in terms of relevance.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Joe Goldstein of\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/contractorcalls.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\"><span style=\"color: #0000ff;\">Contractor Calls<\/span><\/span><\/a><span data-preserver-spaces=\"true\">\u00a0says, \u201cDon\u2019t just guess what your categories should be. Search for a target keyword, expand the local pack, and note the category displayed for each business. Then, repeat with at least five other keywords and keyword variations.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">\u201cWhen you track that data on a spreadsheet, it can help you find other categories you may have overlooked, or it can make you reconsider your primary category.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">\u201cThe categories you choose determine which searches you\u2019re eligible to rank for and there are often trade-offs for each category choice so understand your options and choose carefully,\u201d Goldstein says.<\/span><\/p>\n<h4 id=\"6include-semi-professional-pictures\"><strong><span data-preserver-spaces=\"true\">6)Include Semi-Professional Pictures<\/span><\/strong><\/h4>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">\u201cOne of the most important aspects of Google My Business is having pictures,\u201d says Juliane Sunshine of\u00a0<\/span><span style=\"color: #0000ff;\"><a class=\"editor-rtfLink\" style=\"color: #0000ff;\" href=\"https:\/\/tandem-interactive.com\/\" target=\"_blank\" rel=\"noopener\">Tandem Interactive<\/a><\/span><span data-preserver-spaces=\"true\">. \u201cAs simple as it may be, the picture for a Google My Business listing plays an important role.\u201d\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">\u201cTo improve rankings, make sure to have semi-professional pictures; the higher the quality the better. Have photos taken of the outside, inside\u2026 any little aspect can help boost rankings on a Google My Business listing,\u201d Sunshine says.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\"><a class=\"editor-rtfLink\" style=\"color: #0000ff;\" href=\"https:\/\/www.growth-hackers.net\/generate-more-leads-for-your-local-business\/\" target=\"_blank\" rel=\"noopener\">Growth Hackers<\/a><\/span><span data-preserver-spaces=\"true\"><span style=\"color: #0000ff;\">\u2019<\/span> Jonathan Aufray recommends \u201cuploading high-quality pictures of your office, as well as pictures of your team. People like the human aspect of companies, and showing that there are people behind your company name will help you attract prospects to visit your business.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">And don\u2019t forget to optimize your images. You should treat your images as you would when optimizing any other type of content. In the words of Max Robinson of<span style=\"color: #0000ff;\">\u00a0<\/span><\/span><span style=\"color: #0000ff;\"><a class=\"editor-rtfLink\" style=\"color: #0000ff;\" href=\"https:\/\/www.greenbee-landscapes.co.uk\/\" target=\"_blank\" rel=\"noopener\">Green Bee Gardeners Fife<\/a>, \u201c<\/span><\/p>\n<h4 id=\"7get-more-reviews\"><strong><span data-preserver-spaces=\"true\">7)Get More Reviews<\/span><\/strong><\/h4>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Once your Google My Business profile is entirely set up, you should focus on getting as many reviews as possible.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Reviews not only help you grow your profile ranking on the search engine and Google Maps, but they also influence the click-through rate.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here are some things you can do:<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong><span data-preserver-spaces=\"true\">Create a review strategy<\/span><\/strong><span data-preserver-spaces=\"true\">. This can involve anything from reaching out to customers individually and asking them to leave a review to using tools to do the heavy lifting for you.<\/span><\/li>\n<li style=\"text-align: justify;\"><strong><span data-preserver-spaces=\"true\">Make sure your reviews are legitimate<\/span><\/strong><span data-preserver-spaces=\"true\">. Keep in mind that search engines want people to rate you naturally and will weed out spammers with ease. And even if the bots miss the fake enthusiasm, people for sure won\u2019t. So do whatever you can to facilitate the process of getting reviews.<\/span><\/li>\n<li style=\"text-align: justify;\"><strong><span data-preserver-spaces=\"true\">Aim for quality over quantity<\/span><\/strong><span data-preserver-spaces=\"true\">. \u201cNow that Google has deemed reviews with 200+ characters more valuable, the mission is to not only generate positive reviews but also to have them include descriptive sentences that explain why the place is good,\u201d says\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.miva.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Miva<\/span><\/a><span data-preserver-spaces=\"true\">\u2019s Luke Wester.<\/span><\/li>\n<li style=\"text-align: justify;\"><strong><span data-preserver-spaces=\"true\">Respond to your reviews<\/span><\/strong><span data-preserver-spaces=\"true\">. \u201cResponding to reviews is an opportunity to show customers (current or potential) that you care about their experience with your company,\u201d says\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.portent.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\"><span style=\"color: #0000ff;\">Portent<\/span><\/span><\/a><span data-preserver-spaces=\"true\">\u2019s Amanda Putney. \u201cReviews are also treasure troves of information service and quality information, which are especially crucial for local businesses.\u201d Also,\u00a0<\/span><span style=\"color: #0000ff;\"><a class=\"editor-rtfLink\" style=\"color: #0000ff;\" href=\"https:\/\/www.smartbugmedia.com\/\" target=\"_blank\" rel=\"noopener\">SmartBug Media<\/a><\/span><span data-preserver-spaces=\"true\"><span style=\"color: #0000ff;\">\u2019<\/span>s Sam McCue reminds us that responding to bad reviews is an opportunity to get that review revised and improved: \u201cOnce I got a response to a bad review that was perfect. It read: \u2018Hi Sam. Though we enjoy reading all of the good reviews our customers leave, it takes reviews like yours to help us become a better business. I thank you for your candid feedback and am committed to making sure your next visit is nothing but superb.\u2019 After reading that, my frustration was gone. I went back to the restaurant and ultimately changed my review,\u201d McCue says.<\/span><\/li>\n<\/ul>\n<h4 id=\"8take-advantage-of-posts-on-google\"><strong><span data-preserver-spaces=\"true\">8)Take Advantage of Posts on Google<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">Did you know that GMB allows you to create interactive posts that appear in search results?<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">This includes articles and blog posts that are posted on your website, or specific events like courses and promotions.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">By creating a high-quality post, you can increase user engagement and generate much more traffic to your business.<\/span><\/p>\n<h3 id=\"most-important-google-my-business-kpis\"><span data-preserver-spaces=\"true\">Most Important Google My Business KPIs<\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Optimizing your Google My Business listing for higher rankings is great, but knowing whether or not the changes you made were effective is even better.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">So what KPIs should you track in your GMB\u00a0<\/span><span data-preserver-spaces=\"true\">SEO dashboard<\/span><span data-preserver-spaces=\"true\">\u00a0to monitor the performance of your listing and the impact of your optimizations?<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">According to our respondents, the most important KPIs for Google My Business are:<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Events<\/span><\/li>\n<li style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Phone calls<\/span><\/li>\n<li style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Website clicks<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Other than these 3, our respondents also mentioned views, direction requests, and searches by source.<\/span><\/p>\n<p style=\"text-align: justify;\">By following these tips, you can significantly improve your Google My Business SEO and attract more local customers who are searching for the products or services you provide.<\/p>\n","protected":false},"excerpt":{"rendered":"Did you know that\u00a097% of people learn more\u00a0about a local company online than anywhere else? As a local&hellip;\n","protected":false},"author":2,"featured_media":3297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[32],"tags":[231,228,20,89],"class_list":{"0":"post-3285","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-marketing","8":"tag-create-my-google-business-account","9":"tag-google-my-business","10":"tag-seo","11":"tag-website-ranking","12":"cs-entry","13":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google My Business SEO: 8 Tips for Local Search Optimization - GoHelp Digital<\/title>\n<meta name=\"description\" content=\"Dominate local searches &amp; attract nearby customers! 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