{"id":3367,"date":"2024-06-08T09:00:00","date_gmt":"2024-06-08T03:30:00","guid":{"rendered":"https:\/\/gohelpdigital.com\/blog\/?p=3367"},"modified":"2024-06-06T13:47:08","modified_gmt":"2024-06-06T08:17:08","slug":"best-times-to-post-on-instagram","status":"publish","type":"post","link":"https:\/\/gohelpdigital.com\/blog\/best-times-to-post-on-instagram\/","title":{"rendered":"Best Times to Post on Instagram"},"content":{"rendered":"

You might be using Instagram to entertain your friends and family <\/span>or<\/span> you could be<\/span> using the platform to promote your brand or business.<\/a><\/span><\/span><\/p>\n

Either way, if <\/span>you\u2019re<\/span> regularly posting<\/span> on Instagram, you should ask yourself a few questions. What is the best time to post on Instagram? Are you using a\u00a0calendar to schedule your posts on the right day and <\/span>at the right<\/span> time? Are your videos and imagery up to scratch? And are you fully engaging with your audience?<\/span><\/p>\n

With\u00a0<\/span>one billion monthly active users<\/a><\/span>,<\/span> Instagram boasts a treasure trove of potential prospects for those who take a strategic approach to their content, campaigns, and activities. <\/span>When <\/span>it comes to squeezing every last<\/span> drop of marketing value, knowing what content is most likely to resonate with your audience and when <\/span>they\u2019re<\/span> likely to engage is vital.<\/span><\/p>\n

Here <\/span>we<\/span> look at the best time to post on Instagram <\/span>as well as practical tips you can use<\/span> to ensure your IG posts stand out from the crowd and capture your <\/span>audience\u2019s<\/span> attention, whether <\/span>you\u2019re<\/span> a personal or business user.<\/span><\/p>\n

Number of Instagram Monthly Active Users (MAUs)<\/span><\/h3>\n

The last official release confirmed the number of people on Instagram is currently\u00a0<\/span>over 2 billion<\/span><\/strong>\u00a0monthly active user accounts (a 1 billion increase in 4 months).<\/span><\/p>\n

The 2 billion MAUs made Instagram the\u00a0<\/span>4th largest social network worldwide<\/span><\/strong>, with\u00a0<\/span>37.74%<\/span><\/strong>\u00a0of the <\/span>world\u2019s<\/span> 5.3 billion internet users accessing the app monthly.<\/span><\/p>\n

Key Statistics:<\/span><\/strong><\/p>\n

    \n
  • According to the latest official data, Instagram has\u00a0<\/span>2 billion<\/span><\/strong>\u00a0monthly active users (MAUs) globally.<\/span><\/li>\n
  • Right now, the country with the largest addressable Instagram ad audience size is India (<\/span>229.55 million<\/span><\/strong>), followed by the United States (<\/span>143.35 million<\/span><\/strong>) and Brazil (<\/span>113.5 million<\/span><\/strong>).<\/span><\/li>\n
  • 37.74%<\/span><\/strong>\u00a0of the <\/span>world\u2019s<\/span> 5.3 billion active internet users regularly access Instagram.<\/span><\/li>\n
  • 35.71%<\/span><\/strong>\u00a0of the <\/span>world\u2019s<\/span> 5.6 billion active mobile phone users access Instagram.<\/span><\/li>\n
  • 40.4%<\/span><\/strong>\u00a0of the <\/span>world\u2019s<\/span> 4.95 billion active social media users access Instagram regularly.<\/span><\/li>\n
  • 24.81%<\/span><\/strong>\u00a0of the <\/span>world\u2019s<\/span> 8.06 billion population uses Instagram monthly. <\/span>Instagram\u2019s<\/span> monthly user base exceeds the total population of Europe and North America combined.<\/span><\/li>\n<\/ul>\n

    Most Instagram Users by Country<\/span><\/h2>\n

    In 2023,\u00a0<\/span>90.34%<\/span><\/strong>\u00a0of <\/span>Instagram\u2019s<\/span> 1.64 billion users that <\/span>can be potentially reached<\/span> with adverts on the platform are outside the US.<\/span><\/p>\n

    The countries with the most active accounts accessing the photo-sharing app are India <\/span>with<\/span>\u00a0<\/span>358.55<\/span><\/strong>\u00a0million users, followed by the United States <\/span>with<\/span>\u00a0<\/span>158.45 million<\/span><\/strong>, Brazil (<\/span>122.9 million<\/span><\/strong>), Indonesia (<\/span>104.8 million<\/span><\/strong>), and Turkey (<\/span>56.7 million<\/span><\/strong>).<\/span><\/p>\n

    \"Most<\/p>\n

    Finding the Instagram Sweet Spot<\/span><\/h3>\n

    While some articles preach a universal<\/span> “<\/span>best time to post,<\/span>” <\/span>the truth is <\/span>a little<\/span> more nuanced. <\/span>Here’s<\/span> why:<\/span><\/p>\n

      \n
    • Your Audience Matters:<\/span><\/strong> Teenagers glued to their phones after school will have different habits than working professionals checking Instagram during their lunch break. Understanding your target <\/span>audience’s<\/span> demographics and daily routines is <\/span>key<\/span>.<\/span><\/li>\n
    • Location, Location, Location:<\/span><\/strong> Posting at 8 AM in New York might reach your West Coast audience when <\/span>they’re<\/span> still <\/span>snoozing<\/span>. Consider your <\/span>audience’s<\/span> time zones when scheduling posts.<\/span><\/li>\n<\/ul>\n

      General Best Practices:<\/span><\/h3>\n

      Here are some general guidelines to get you <\/span>started,<\/span> based on studies of overall user engagement:<\/span><\/p>\n

        \n
      • Weekdays Win:<\/span><\/strong> People tend to be more active on weekdays, particularly between <\/span>10 am and 3 pm<\/span><\/strong>. Tuesdays, Wednesdays, and Thursdays often see the highest engagement.<\/span><\/li>\n
      • Morning Magic:<\/span><\/strong> The <\/span>early morning hours (around 7 am)<\/span><\/strong> can also be <\/span>a good<\/span> time to grab <\/span>attention,<\/span> as people scroll through Instagram while waking up or commuting.<\/span><\/li>\n
      • Weekend Warriors:<\/span><\/strong> While weekends may seem like a good time to post for leisure browsing, engagement generally dips. However, <\/span>Saturday mornings (around 8 am to noon)<\/span><\/strong> can be an exception.<\/span><\/li>\n<\/ul>\n

        What About Time Zones?<\/span><\/h3>\n

        If you have<\/span> followers split across different countries or even the East\/West Coast of America<\/span>, this<\/span> can make a difference in your engagement.<\/span><\/p>\n

        The simplest way of tackling this is to use <\/span>Instagram\u2019s<\/span> insights tool, the free analytics available in the app to all professional account users.<\/span><\/p>\n

          \n
        1. Go to your profile <\/span>page,<\/span> and click the menu icon in the top <\/span>right<\/span><\/li>\n
        2. Click on insights from the <\/span>list<\/span><\/li>\n
        3. Click on the audience <\/span>tab<\/span><\/li>\n
        4. Then, scroll down to the Cities and Location <\/span>section<\/span><\/li>\n<\/ol>\n

          By checking this data out, you can work out what time zones <\/span>the majority<\/span> of your users are in, then plan your posts around that with the top engagement times <\/span>I\u2019ve<\/span> added above!<\/span><\/p>\n

          What are the best practices for posting on Instagram?<\/span><\/h3>\n

          To truly optimize your posting times, consider these additional factors:<\/span><\/p>\n

            \n
          • Know Your Niche:<\/span><\/strong> Industry trends can influence engagement times. For instance, the best time for a B2B post promoting a new service might differ from a post by a fitness influencer.<\/span><\/li>\n
          • Instagram Analytics are Your Friend:<\/span><\/strong> Dive into your Instagram analytics to see when your past posts garnered the most engagement. <\/span>This<\/span> provides valuable data specific to your audience.<\/span><\/li>\n
          • Experiment and Track:<\/span><\/strong> Don’t<\/span> be afraid to experiment with different posting times and track the results. Over time, <\/span>you’ll<\/span> discover the sweet spot for your unique audience.<\/span><\/li>\n<\/ul>\n

            Tools and Tricks for Scheduling:<\/span><\/h3>\n
              \n
            • Built-in Scheduler:<\/span><\/strong> Take advantage of <\/span>Instagram’s<\/span> built-in scheduling tool to plan your posts and ensure they go live during peak engagement times.<\/span><\/li>\n
            • Third-Party Schedulers:<\/span><\/strong> Many social media management platforms offer advanced scheduling features and analytics to help you fine-tune your posting strategy.<\/span><\/li>\n<\/ul>\n

              Conclusion<\/span><\/h3>\n

              Remember, timing is just one piece of the puzzle.<\/span><\/strong> High-quality content, compelling captions, and strategic use of hashtags are all crucial for <\/span>Instagram’s<\/span> success. But by posting at the <\/span>right<\/span> times, you can significantly increase your chances of getting noticed and sparking engagement with your audience.<\/span><\/p>\n

              So, ditch the guesswork and start posting strategically. With a <\/span>little<\/span> planning and experimentation, you can unlock the power of timing and watch your Instagram presence soar.<\/span><\/p>\n

              Either way, please jump in and leave a comment below.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"You might be using Instagram to entertain your friends and family or you could be using the platform…\n","protected":false},"author":2,"featured_media":3372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[44],"tags":[260,4,258,259],"class_list":{"0":"post-3367","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media-marketing","8":"tag-best-time-for-instagram","9":"tag-digital-marketing","10":"tag-instagram","11":"tag-post-on-instagram","12":"cs-entry","13":"cs-video-wrap"},"yoast_head":"\nBest Times to Post on Instagram - GoHelp Digital<\/title>\n<meta name=\"description\" content=\"Unsure when to post on Instagram for maximum engagement? 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