{"id":3378,"date":"2024-06-13T09:00:00","date_gmt":"2024-06-13T03:30:00","guid":{"rendered":"https:\/\/gohelpdigital.com\/blog\/?p=3378"},"modified":"2024-06-06T17:00:34","modified_gmt":"2024-06-06T11:30:34","slug":"a-guide-to-becoming-an-seo-expert","status":"publish","type":"post","link":"https:\/\/gohelpdigital.com\/blog\/a-guide-to-becoming-an-seo-expert\/","title":{"rendered":"A Guide to Becoming an SEO Expert"},"content":{"rendered":"<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">The ever-changing world of SEO can feel like a complex maze<\/span><span data-preserver-spaces=\"true\">, but with<\/span><span data-preserver-spaces=\"true\"> dedication and the right approach, you can become an expert who navigates it with ease. <\/span><span data-preserver-spaces=\"true\">Here&#8217;s<\/span><span data-preserver-spaces=\"true\"> a roadmap to equip you with the knowledge and skills to excel in the field of SEO:<\/span><\/p>\n<h3 id=\"what-is-an-seo-expert\" style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">What Is an SEO Expert?<\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">An SEO expert (also known as an<\/span><span data-preserver-spaces=\"true\"> \u201c<\/span><span data-preserver-spaces=\"true\">SEO specialis<\/span><span data-preserver-spaces=\"true\">t\u201d)<\/span> <span data-preserver-spaces=\"true\">is someone who<\/span><span data-preserver-spaces=\"true\"> optimizes websites to achieve higher search engine rankings.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Put another way:<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">An SEO expert <\/span><span data-preserver-spaces=\"true\">is someone who<\/span><span data-preserver-spaces=\"true\"> knows how to<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/gohelpdigital.com\/blog\/the-best-seo-tools-for-improving-your-sites-rankings\/\"> get more traffic from search engines.<\/a><\/span><\/span><\/p>\n<h3 id=\"understand-the-basics-of-seo\"><span data-preserver-spaces=\"true\">Understand the Basics of SEO<\/span><\/h3>\n<h4 id=\"what-is-seo\" style=\"text-align: justify;\"><strong><span data-preserver-spaces=\"true\">What is SEO?<\/span><\/strong><\/h4>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">SEO stands for Search Engine Optimization. <\/span><span data-preserver-spaces=\"true\">It&#8217;s<\/span><span data-preserver-spaces=\"true\"> the process of improving your <\/span><span data-preserver-spaces=\"true\">website&#8217;s<\/span><span data-preserver-spaces=\"true\"> visibility in <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/gohelpdigital.com\/blog\/comprehensive-seo-keyword-ranking-management\/\">search engine results pages (SERPs) for relevant keywords.<\/a><\/span> The higher you rank, the more likely people <\/span><span data-preserver-spaces=\"true\">are to<\/span><span data-preserver-spaces=\"true\"> find your website.<\/span><\/p>\n<h4 id=\"why-is-seo-important\" style=\"text-align: justify;\"><strong><span data-preserver-spaces=\"true\">Why is SEO Important?<\/span><\/strong><\/h4>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Think of search engines as giant libraries with a complex filing system. SEO helps search engines understand what your website is about and categorize it properly. <\/span><span data-preserver-spaces=\"true\">This<\/span><span data-preserver-spaces=\"true\"> increases the chances of your website showing up when people search for information related to your content. <\/span><span data-preserver-spaces=\"true\">Here&#8217;s<\/span><span data-preserver-spaces=\"true\"> why <\/span><span data-preserver-spaces=\"true\">it&#8217;s<\/span><span data-preserver-spaces=\"true\"> important:<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong><span data-preserver-spaces=\"true\">Free Traffic:<\/span><\/strong><span data-preserver-spaces=\"true\"> SEO can bring more visitors to your website without <\/span><span data-preserver-spaces=\"true\">the need for<\/span><span data-preserver-spaces=\"true\"> paid advertising.<\/span><\/li>\n<li style=\"text-align: justify;\"><strong><span data-preserver-spaces=\"true\">Targeted Audience:<\/span><\/strong><span data-preserver-spaces=\"true\"> By optimizing for relevant keywords, you attract users genuinely interested in what you offer.<\/span><\/li>\n<li style=\"text-align: justify;\"><strong><span data-preserver-spaces=\"true\">Credibility:<\/span><\/strong><span data-preserver-spaces=\"true\"> Ranking high in search results can boost your <\/span><span data-preserver-spaces=\"true\">website&#8217;s<\/span><span data-preserver-spaces=\"true\"> credibility and establish you as an authority in your field.<\/span><\/li>\n<\/ul>\n<h3 id=\"what-skills-should-an-seo-expert-know\"><span data-preserver-spaces=\"true\">What Skills Should an SEO Expert Know?<\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">There\u2019s<\/span> <span data-preserver-spaces=\"true\">a lot<\/span><span data-preserver-spaces=\"true\"> more to SEO than optimizing meta tags on a website.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">The best SEO specialists are people <\/span><span data-preserver-spaces=\"true\">who are<\/span><span data-preserver-spaces=\"true\"> proficient in several different areas of digital marketing. <\/span><span data-preserver-spaces=\"true\">This<\/span><span data-preserver-spaces=\"true\"> includes<\/span><span data-preserver-spaces=\"true\"> \u201c<\/span><span data-preserver-spaces=\"true\">core<\/span><span data-preserver-spaces=\"true\">\u201d <\/span><span data-preserver-spaces=\"true\">SEO skills (like title tag optimization). But it also includes other digital marketing skills, like writing and web design.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">With that, here are the <\/span><span data-preserver-spaces=\"true\">key<\/span><span data-preserver-spaces=\"true\"> skills that an SEO expert needs to have:<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Ability to find high-volume, low-competition keywords<\/span><\/li>\n<li style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Basic understanding of HTML<\/span><\/li>\n<li style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">How and where to add keywords to a webpage<\/span><\/li>\n<li style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Intermediate to advanced copywriting skills<\/span><\/li>\n<li style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Proficiency in visual content, like video and infographics<\/span><\/li>\n<li style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Ability to promote and build links to <\/span><span data-preserver-spaces=\"true\">key<\/span><span data-preserver-spaces=\"true\"> pages<\/span><\/li>\n<li style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Understanding of how technical SEO impacts rankings<\/span><\/li>\n<li style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Knowledge of emerging SEO trends and Google algorithm <\/span><span data-preserver-spaces=\"true\">changes<\/span><\/li>\n<\/ul>\n<h3 id=\"master-the-5-keys-of-seo-expert\"><span data-preserver-spaces=\"true\">Master The 5 Keys of SEO Expert<\/span><\/h3>\n<h4 id=\"1-finding-and-choosing-keywords\" style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">1) Finding and Choosing Keywords<\/span><\/h4>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Keyword research should be the first step of ANY SEO campaign.<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/gohelpdigital.com\/blog\/comprehensive-seo-keyword-ranking-management\/\"><span style=\"color: #3366ff;\" data-preserver-spaces=\"true\">Choose the right keywords. <\/span><\/a><span data-preserver-spaces=\"true\">You\u2019ll<\/span><span data-preserver-spaces=\"true\"> see your site rocket to the top of <\/span><span data-preserver-spaces=\"true\">Google\u2019s<\/span><span data-preserver-spaces=\"true\"> first page for keywords that thousands of people search for <\/span><span data-preserver-spaces=\"true\">every month<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Choose the wrong keywords? <\/span><span data-preserver-spaces=\"true\">Your site will be buried<\/span><span data-preserver-spaces=\"true\"> at the bottom of <\/span><span data-preserver-spaces=\"true\">Google\u2019s<\/span><span data-preserver-spaces=\"true\"> 5th page.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Keywords are that important.<\/span><\/p>\n<h4 id=\"2-content-marketing\" style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">2) Content Marketing<\/span><\/h4>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">No SEO training would be complete without a section on content marketing. <\/span><span data-preserver-spaces=\"true\">That\u2019s<\/span><span data-preserver-spaces=\"true\"> because <\/span><span data-preserver-spaces=\"true\">it\u2019s<\/span><span data-preserver-spaces=\"true\"> almost impossible to rank in 2023 without <\/span><span data-preserver-spaces=\"true\">awesome<\/span><span data-preserver-spaces=\"true\"> content (even if your site <\/span><span data-preserver-spaces=\"true\">is perfectly optimized<\/span><span data-preserver-spaces=\"true\"> for search engines).<\/span><\/p>\n<h4 id=\"3-optimizing-content\" style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">3) Optimizing Content<\/span><\/h4>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Back in the day, you could stuff your content with keywords<\/span><span data-preserver-spaces=\"true\">\u2026 <\/span><span data-preserver-spaces=\"true\">and it would rank. Flash forward to today, and on-page SEO is much more sophisticated. Sure, you still want to include keywords on your page. But <\/span><span data-preserver-spaces=\"true\">that\u2019s<\/span><span data-preserver-spaces=\"true\"> just the beginning.<\/span><\/p>\n<h4 id=\"4-technical-optimization\" style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">4) Technical Optimization<\/span><\/h4>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Technical SEO is one of the most underrated parts of SEO. <\/span><span data-preserver-spaces=\"true\">It\u2019s<\/span> <span data-preserver-spaces=\"true\">important<\/span><span data-preserver-spaces=\"true\"> for just about any website. But technical optimization is <\/span><span data-preserver-spaces=\"true\">especially important<\/span><span data-preserver-spaces=\"true\"> for big websites with thousands of pages (like e-commerce and news sites).<\/span><\/p>\n<h4 id=\"5-link-building\" style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">5) Link Building<\/span><\/h4>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">There\u2019s<\/span><span data-preserver-spaces=\"true\"> no way around it: link building is a HUGE part of SEO. And <\/span><span data-preserver-spaces=\"true\">that\u2019s<\/span><span data-preserver-spaces=\"true\"> not likely to change anytime soon. <\/span><span data-preserver-spaces=\"true\">That\u2019s<\/span><span data-preserver-spaces=\"true\"> why any SEO expert (even one <\/span><span data-preserver-spaces=\"true\">that specializes<\/span><span data-preserver-spaces=\"true\"> in technical SEO or content) <\/span><span data-preserver-spaces=\"true\">needs to<\/span><span data-preserver-spaces=\"true\"> be good at building backlinks.<\/span><\/p>\n<h3 id=\"test-and-learn\"><span data-preserver-spaces=\"true\">Test and Learn<\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">The best SEO professionals I know all have one thing in common:<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">They\u2019re<\/span> <span data-preserver-spaces=\"true\">ALWAYS<\/span><span data-preserver-spaces=\"true\"> testing. <\/span><span data-preserver-spaces=\"true\">I\u2019d<\/span><span data-preserver-spaces=\"true\"> say that<\/span><span data-preserver-spaces=\"true\"> \u201c<\/span><span data-preserver-spaces=\"true\">testing<\/span><span data-preserver-spaces=\"true\">\u201d <\/span><span data-preserver-spaces=\"true\">is <\/span><span data-preserver-spaces=\"true\">the one thing that<\/span><span data-preserver-spaces=\"true\"> ultimately pushes people to the top of the field. That <\/span><span data-preserver-spaces=\"true\">said:<\/span><span data-preserver-spaces=\"true\"> SEO is a tricky thing to test. So <\/span><span data-preserver-spaces=\"true\">if<\/span> <span data-preserver-spaces=\"true\">you\u2019re<\/span><span data-preserver-spaces=\"true\"> going to run an SEO experiment.<\/span><\/p>\n<h5 id=\"things-you-can-test\" style=\"text-align: justify;\"><strong><span data-preserver-spaces=\"true\">#Things You Can Test<\/span><\/strong><\/h5>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">In theory, you can test just about anything.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">But here are some relatively easy SEO experiments to run:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span data-preserver-spaces=\"true\">Title tags (keyword optimization)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Title tags (organic CTR optimization)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Content formats (list posts vs. how-to posts)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Content lengths<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Internal linking<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">External linking<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">If you want to<\/span><span data-preserver-spaces=\"true\"> get more advanced, you can start testing different link-building strategies, search intents, and paid social media promotion.<\/span><\/p>\n<h3 id=\"implement-advanced-seo-expert-strategies\" style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Implement Advanced SEO Expert Strategies<\/span><\/h3>\n<h4 id=\"analytics\" style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">#Analytics<\/span><\/h4>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">When I say<\/span><span data-preserver-spaces=\"true\"> \u201c<\/span><span data-preserver-spaces=\"true\">Analytic<\/span><span data-preserver-spaces=\"true\">s\u201d,<\/span> <span data-preserver-spaces=\"true\">I\u2019m<\/span><span data-preserver-spaces=\"true\"> mostly talking<\/span><span data-preserver-spaces=\"true\"> about\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\">Google Analytics<\/a><\/span>.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Understanding Analytics is <\/span><span data-preserver-spaces=\"true\">important<\/span><span data-preserver-spaces=\"true\"> for two main reasons:<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li><span data-preserver-spaces=\"true\">Analytics is how you measure the success or failure of an SEO campaign.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Analytics can help you find SEO opportunities that are impossible to find any other way.<\/span><\/li>\n<\/ol>\n<h4 id=\"seo-audits\" style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">#SEO Audits<\/span><\/h4>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">In a perfect world, <\/span><span data-preserver-spaces=\"true\">you\u2019d<\/span><span data-preserver-spaces=\"true\"> work on <\/span><span data-preserver-spaces=\"true\">sites that are\u00a0<\/span><em><span data-preserver-spaces=\"true\">almost<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0perfectly optimized<\/span><span data-preserver-spaces=\"true\">.<\/span><span data-preserver-spaces=\"true\"> They <\/span><span data-preserver-spaces=\"true\">just<\/span><span data-preserver-spaces=\"true\"> need your magic touch to push it over the edge.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">But we <\/span><span data-preserver-spaces=\"true\">don\u2019t<\/span><span data-preserver-spaces=\"true\"> live in a perfect world. <\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">In the real world, <\/span><span data-preserver-spaces=\"true\">you\u2019ll<\/span><span data-preserver-spaces=\"true\"> find yourself battling\u00a0duplicate content, Google penalties, horrible UX, and lots more.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Enter SEO Audits. SEO auditing is <\/span><span data-preserver-spaces=\"true\">important<\/span><span data-preserver-spaces=\"true\"> because it helps you break down a <\/span><span data-preserver-spaces=\"true\">site\u2019s<\/span><span data-preserver-spaces=\"true\"> SEO\u00a0<\/span><strong><span data-preserver-spaces=\"true\">in a systematic way.<\/span><\/strong><\/p>\n<h4 id=\"user-experience\" style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">#User Experience<\/span><\/h4>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Is User Experience a\u00a0<\/span><strong><span data-preserver-spaces=\"true\">direct<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0ranking signal? Probably not.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">But user experience\u00a0<\/span><strong><span data-preserver-spaces=\"true\">indirectly<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0impacts SEO in a <\/span><span data-preserver-spaces=\"true\">major<\/span><span data-preserver-spaces=\"true\"> way.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">For example, <\/span><span data-preserver-spaces=\"true\">let\u2019s<\/span><span data-preserver-spaces=\"true\"> say your site is hard to use. Well, Google searchers <\/span><span data-preserver-spaces=\"true\">are going to<\/span><span data-preserver-spaces=\"true\"> \u201c<\/span><span data-preserver-spaces=\"true\">Pogostick<\/span><span data-preserver-spaces=\"true\">\u201d <\/span><span data-preserver-spaces=\"true\">back to the search results, which can hurt your rankings.<\/span><\/p>\n<h4 id=\"competitor-analysis\" style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">#Competitor Analysis<\/span><\/h4>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">In other <\/span><span data-preserver-spaces=\"true\">words:<\/span><span data-preserver-spaces=\"true\"> reverse engineering how your competitor is getting their links.<\/span> <span data-preserver-spaces=\"true\">This<\/span><span data-preserver-spaces=\"true\"> includes looking at the content <\/span><span data-preserver-spaces=\"true\">that\u2019s<\/span><span data-preserver-spaces=\"true\"> working best for them and <\/span><span data-preserver-spaces=\"true\">WHERE<\/span><span data-preserver-spaces=\"true\"> they get their links from.<\/span><\/p>\n<h3 id=\"stay-current-with-emerging-trends\"><span data-preserver-spaces=\"true\">Stay Current With Emerging Trends<\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">The SEO industry is ALWAYS changing.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Which means <\/span><span data-preserver-spaces=\"true\">there\u2019s<\/span><span data-preserver-spaces=\"true\"> always something new to learn about.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">So <\/span><span data-preserver-spaces=\"true\">if<\/span><span data-preserver-spaces=\"true\"> you want to stay ahead of the curve, I recommend reading up on these<\/span><span data-preserver-spaces=\"true\"> 5 <\/span><span data-preserver-spaces=\"true\">emerging SEO trends<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li><span data-preserver-spaces=\"true\">Voice Search<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Video SEO<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Google Lens<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Featured Snippet Optimization<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">User Intent<\/span><\/li>\n<\/ol>\n<h3 id=\"remember\" style=\"text-align: justify;\"><strong><span data-preserver-spaces=\"true\">Remember:<\/span><\/strong><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">I hope this guide helped show you how to become an SEO expert.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">The journey to<\/span><span data-preserver-spaces=\"true\"> becoming an SEO expert requires dedication, continuous learning, and a willingness to adapt. Embrace the challenge, hone your skills, and <\/span><span data-preserver-spaces=\"true\">don&#8217;t<\/span><span data-preserver-spaces=\"true\"> be afraid to experiment. With the right approach, <\/span><span data-preserver-spaces=\"true\">you&#8217;ll<\/span><span data-preserver-spaces=\"true\"> be well on your way to conquering the ever-evolving maze of SEO.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"The ever-changing world of SEO can feel like a complex maze, but with dedication and the right approach,&hellip;\n","protected":false},"author":2,"featured_media":3388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[38],"tags":[265,20,264,263],"class_list":{"0":"post-3378","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-search-engine-optimization-seo","8":"tag-become-seo-expert","9":"tag-seo","10":"tag-seo-expert","11":"tag-seo-guide","12":"cs-entry","13":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Guide to Becoming an SEO Expert - GoHelp Digital<\/title>\n<meta name=\"description\" content=\"Want to crack the code of SEO? This guide equips you with the knowledge and skills to navigate the ever-changing SEO landscape and become a sought-after SEO expert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gohelpdigital.com\/blog\/a-guide-to-becoming-an-seo-expert\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Guide to Becoming an SEO Expert - GoHelp Digital\" \/>\n<meta property=\"og:description\" content=\"Want to crack the code of SEO? 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