{"id":3734,"date":"2025-01-15T11:34:55","date_gmt":"2025-01-15T06:04:55","guid":{"rendered":"https:\/\/gohelpdigital.com\/blog\/?p=3734"},"modified":"2025-01-15T11:35:00","modified_gmt":"2025-01-15T06:05:00","slug":"youtube-vs-facebook-video-marketing","status":"publish","type":"post","link":"https:\/\/gohelpdigital.com\/blog\/youtube-vs-facebook-video-marketing\/","title":{"rendered":"YouTube vs Facebook: Which is the best for video marketing?"},"content":{"rendered":"

In <\/span>today\u2019s<\/span> digital age, video marketing has become an indispensable tool for businesses of all sizes. <\/span>But with numerous platforms vying for attention, choosing the right one can be<\/span> a <\/span>daunting <\/span>task<\/span>.<\/span> Two of the most prominent contenders are YouTube and Facebook, each boasting unique strengths and catering to different audiences. This blog post will delve into a comparative analysis of these platforms to help you determine which one is the best fit for your video marketing strategy.<\/span><\/p>\n

\"YouTube<\/p>\n

Invitation to join Global Marketers Community Discussion Space<\/span><\/strong><\/h3>\n

The most common mistake companies make in digital video marketing is making the same video content and video marketing strategy for Facebook and YouTube.<\/span><\/p>\n

Facebook is not competing with YouTube in video marketing but complementing it. We have learned some at VidSaga regarding digital video marketing, which I am trying to give away to you.<\/span><\/p>\n

Check out the top 25 Global Video Marketing Disruptors<\/span><\/strong>.<\/span><\/p>\n

What is the <\/span>user\u2019s<\/span> behaviour on YouTube vs Facebook<\/span><\/strong>?<\/span><\/h2>\n

When someone logs in on YouTube, she is mentally prepared to watch video content <\/span>so<\/span> she puts on her earphones, <\/span>has generally<\/span> a suitable place and has some time (10 \u2013 15 <\/span>min<\/span>) to consume content.<\/span><\/p>\n

However, this is not the case with Facebook. When someone logs in on Facebook, he is not mentally prepared to watch video content <\/span>but<\/span> then<\/span> a video with a catchy headline, thumbnail, and description catches his attention <\/span>or<\/span> he sees many of his friends sharing the same content piece.\u00a0<\/span><\/p>\n

He clicks on it out of curiosity but <\/span>is now caught off<\/span> guard. He might not have earphones handy, he might not be at a place where he can switch on his speakers, or he might not have that much time to consume a lengthy video. So what he does he may save it for the future or decide to watch it anyway, maybe muted.<\/span><\/p>\n

A YouTube video view <\/span>is counted<\/span> after 30 seconds of a person having watched it. <\/span>The views will be <\/span>further<\/span>\u00a0frozen to check whether the video views are authentic or not<\/a>.<\/span><\/p>\n

While Facebook<\/span> video view is counted just after 3 seconds of watching the Facebook video.<\/span><\/p>\n

The main difference between Facebook and YouTube<\/span><\/strong><\/h2>\n

The DNA of YouTube and Facebook are different. Youtube is a video hosting platform<\/a><\/span> which <\/span>is run<\/span> by its parent <\/span>organization<\/span> \u2013 Google (Alphabet)<\/span><\/p>\n

Google\u2019s<\/span> DNA <\/span>is searched<\/span> and<\/span> hence<\/span> the same DNA applies to YouTube. What this essentially means is that the videos we create are properly<\/span> \u2018<\/span>searchabl<\/span>e<\/span>\u2019<\/span><\/p>\n

Where is<\/span> Facebook is a<\/span> \u2018<\/span>video also<\/span>\u2019 <\/span>sharing platform <\/span>and<\/span> its DNA is<\/span> \u2018<\/span>viralit<\/span>y\u2019.<\/span> We need Facebook only to make<\/span> \u2018<\/span>Youtube videos viral.<\/span> Having said that<\/span>,<\/span> the problem with Facebook is that it is difficult to search for a particular video.\u00a0<\/span><\/p>\n

So <\/span>which<\/span> platform is best for which type of videos?<\/span><\/strong><\/h3>\n

YouTube<\/span><\/strong> \u2013 <\/span>Create video content with a long-term strategy. Create awesome videos, add value to your <\/span>audience\u2019s<\/span> life, gain subscribers over <\/span>a period<\/span>, and build your channel and video marketing.<\/span><\/p>\n

Facebook<\/span><\/strong>\u00a0\u2013 Snackable video which can be consumed and shared with your network.<\/span><\/p>\n

Learn from Video Marketing experts<\/span><\/strong>.<\/span><\/p>\n

What is YouTube from a Video <\/span>Marketer\u2019s<\/span> POV?<\/span><\/strong><\/h3>\n

Consider YouTube as an extended Blog section where you specifically publish video content.<\/span><\/p>\n

So<\/span> whatever content is working for you<\/span> for the Text blog, we can create a video out of it.<\/span>\u00a0<\/span><\/p>\n

The important thing to remember is to do proper YouTube SEO so that Google can show your video for appropriate search queries <\/span>and<\/span> it<\/span> helps in your <\/span>Youtube<\/span> video marketing.<\/span><\/p>\n

What are the ways a YouTube video can be seen\/ viewed<\/span><\/strong><\/h3>\n

\u2013 If someone searches (<\/span>Google\u2019s<\/span> DNA) \u2013 The same SEO concept is applicable<\/span><\/p>\n

\u2013 If you have a good subscriber base (Unlike FB, everyone gets a notification)<\/span><\/p>\n

\u2013 Influencer Marketing \u2013 Influencers\/ Celebrities with a good no.of followers share it in their network<\/span><\/p>\n

\u2013 Paid Promotion on YouTube and other platforms<\/span><\/p>\n

\u201cW<\/span>hy YouTube is not for the short term? \u2013 Because we can not buy subscribers or accelerate the process of getting the <\/span>subscriber<\/span>s<\/span>\u201d<\/span><\/em><\/p>\n

How <\/span>Facebook has<\/span> positioned itself differently?<\/span><\/strong><\/h3>\n

Facebook identified this gap and <\/span>made<\/span> its<\/span> platform for short-term strategy.<\/span> Consider it more like a media platform like TV. We can promote our video to our audience in a more targeted way.\u00a0<\/span><\/p>\n

The shelf life of a video on <\/span>FB<\/span> is 2-3 days <\/span>and<\/span> then <\/span>it\u2019s<\/span> gone<\/span>, you<\/span> can not search for it (unless someone specifically visits the video section of your page) <\/span>but<\/span> at the same time,<\/span> this time window is also enough if you promote it effectively.<\/span><\/p>\n

Facebook <\/span>gives you the option<\/span> to buy page likes, video promotion cost effectively <\/span>etc<\/span>.<\/span><\/p>\n

Tips for Facebook Video Marketing<\/span><\/strong><\/h3>\n

Facebook is all about sharing content with your friends. <\/span>So<\/span> we need to create content that compels people to share.<\/span><\/p>\n

Easy, right? Ok, let me share <\/span>a couple of<\/span> ideas regarding Facebook video marketing\u00a0strategy.<\/span><\/p>\n

    \n
  1. Create a video on a <\/span>person\u2019s<\/span> characteristics. For example, if you are into the business of<\/span> \u2018<\/span>Foo<\/span>d\u2019,<\/span> create a video on<\/span> \u2018<\/span>Foodie<\/span>\u2019 <\/span>and ask people to tag their<\/span> \u2018<\/span>Foodie<\/span>\u2019 <\/span>friend.<\/span><\/li>\n<\/ol>\n

    Check out this video<\/span><\/strong><\/p>\n

    https:\/\/www.facebook.com\/mymagicpin\/videos\/1784803041834494\/?v=1784803041834494<\/span><\/p>\n

    2. Listicles Videos<\/span><\/p>\n

    It\u2019s<\/span> normal human behaviour to rate things. We all <\/span>have the curiosity<\/span> to know the Top 10 Hotels in the world, the Top 10 beaches in the world <\/span>etc<\/span>.\u00a0 And like Myths vs Reality videos, it can get a pass on.\u00a0<\/span><\/p>\n

    https:\/\/www.facebook.com\/ixigo\/videos\/vl.108177256267189\/10154211985503270\/?type=1<\/span><\/p>\n

    S<\/span>ome Technical things to remember for Facebook video vs Youtube<\/span><\/strong><\/h3>\n