{"id":3936,"date":"2025-05-14T10:30:00","date_gmt":"2025-05-14T05:00:00","guid":{"rendered":"https:\/\/gohelpdigital.com\/blog\/?p=3936"},"modified":"2026-01-02T15:37:08","modified_gmt":"2026-01-02T10:07:08","slug":"digital-marketing-fast-results","status":"publish","type":"post","link":"https:\/\/gohelpdigital.com\/blog\/digital-marketing-fast-results\/","title":{"rendered":"How to Get Fast Results with Digital Marketing"},"content":{"rendered":"<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">I started doing <a href=\"https:\/\/gohelpdigital.com\/\"><span style=\"color: #0000ff;\">digital marketing<\/span><\/a> in 2021. It was an exciting time because most companies <\/span><span data-preserver-spaces=\"true\">were still ignoring<\/span><span data-preserver-spaces=\"true\"> the online space. That meant there were vast, untapped opportunities.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">And with the right keywords, we could take them all.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Things are very different now.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">In a way, we\u2019re living during the peak of digital marketing. Online strategies have become cheaper and easier to execute. And everyone wants a part of it \u2013 almost every <\/span><span data-preserver-spaces=\"true\">single<\/span><span data-preserver-spaces=\"true\"> company invests in digital marketing to stay relevant.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Bill Gates famously said,\u00a0<\/span><em><span data-preserver-spaces=\"true\">\u201cIf your business is not on the Internet, then your business will be out of business.\u201d\u00a0<\/span><\/em><span data-preserver-spaces=\"true\">That is just as true now as it was 10 years ago.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">But<\/span><span data-preserver-spaces=\"true\"> for many companies, digital marketing has become an exercise <\/span><span data-preserver-spaces=\"true\">in<\/span><span data-preserver-spaces=\"true\"> frustration and futility.<\/span><span data-preserver-spaces=\"true\"> The low barrier to entry has created an overabundance of content and fierce competition for user attention.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Blogs and social media channels still work, but getting results now requires years of effort and substantial financial resources. <\/span><span data-preserver-spaces=\"true\">It takes<\/span><span data-preserver-spaces=\"true\"> more than an online presence <\/span><span data-preserver-spaces=\"true\">to compete with well-established brands<\/span><span data-preserver-spaces=\"true\"> \u2013 <\/span><span data-preserver-spaces=\"true\">it takes innovation and fresh perspectives.<\/span><\/p>\n<p><img data-dominant-color=\"88b7e0\" data-has-transparency=\"false\" style=\"--dominant-color: #88b7e0;\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-4319 size-full aligncenter not-transparent\" src=\"https:\/\/gohelpdigital.com\/blog\/wp-content\/uploads\/2025\/05\/How-to-Get-Fast-Results-with-Digital-Marketing.avif\" alt=\"How to Get Fast Results with Digital Marketing\" width=\"600\" height=\"420\" srcset=\"https:\/\/gohelpdigital.com\/blog\/wp-content\/uploads\/2025\/05\/How-to-Get-Fast-Results-with-Digital-Marketing.avif 600w, https:\/\/gohelpdigital.com\/blog\/wp-content\/uploads\/2025\/05\/How-to-Get-Fast-Results-with-Digital-Marketing-300x210.avif 300w, https:\/\/gohelpdigital.com\/blog\/wp-content\/uploads\/2025\/05\/How-to-Get-Fast-Results-with-Digital-Marketing-380x266.avif 380w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3 id=\"the-smart-approach-to-digital-marketing\" style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">The Smart Approach to Digital Marketing\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">To succeed in the current market, you <\/span><span data-preserver-spaces=\"true\">need to<\/span><span data-preserver-spaces=\"true\"> focus on channels that deliver results quickly without draining your resources.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Here\u2019s the approach I take:<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li><strong><span data-preserver-spaces=\"true\">Analyse benchmarks:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Identify what works for your niche or audience (even if you\u2019re starting from scratch and just getting to know that audience).<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Create a content plan:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Focus on tactics with low competition to gain a strategic edge (target underserved audiences or untapped content opportunities).<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Execute for speed:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Implement strategies designed for quick wins while <\/span><span data-preserver-spaces=\"true\">still<\/span><span data-preserver-spaces=\"true\"> aiming for long-term growth.<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">In 2015, that meant engaging with users on social media.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">In time , it\u2019s <a href=\"https:\/\/gohelpdigital.com\/blog\/youtube-vs-facebook-video-marketing\/\"><span style=\"color: #0000ff;\">video marketing<\/span><\/a>.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Here\u2019s why:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><strong><span data-preserver-spaces=\"true\">Higher engagement:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Video content generates 1,200% more shares than text and image posts combined.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Enhanced reach:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Platforms like YouTube, TikTok, and Instagram Reels prioritise video, ensuring better visibility.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Cost effectiveness:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0You can produce and edit high-impact videos with budget tools and affordable apps.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">But let\u2019s dig deeper so I can show you why video works so well.<\/span><\/p>\n<h3 id=\"organic-reach-for-video-content-is-insane-a-million-views-for-new-channels\" style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Organic Reach for Video Content Is Insane: A Million Views for New Channels<\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\"><a href=\"https:\/\/gohelpdigital.com\/blog\/video-marketing-trends-what-you-need-to-know-for-the-coming-year\/\"><span style=\"color: #0000ff;\">Video marketing<\/span><\/a> offers <\/span><span data-preserver-spaces=\"true\">an unparalleled opportunity for new channels<\/span><span data-preserver-spaces=\"true\"> to reach a massive audience and build loyalty <\/span><span data-preserver-spaces=\"true\">in a short time<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Despite being in highly saturated niches, these projects can succeed for <\/span><span data-preserver-spaces=\"true\">one simple<\/span><span data-preserver-spaces=\"true\"> reason: their competitors overlook the power of video marketing.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Video marketing has other powerful benefits, like:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><strong><span data-preserver-spaces=\"true\">Creating brand awareness:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Videos build visibility and recall, even for new brands.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Stronger customer trust:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0People connect emotionally with brands through videos, fostering loyalty.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Saving time and money:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Videos often deliver quicker results at a lower cost <\/span><span data-preserver-spaces=\"true\">compared to<\/span><span data-preserver-spaces=\"true\"> traditional methods like SEO.<\/span><\/li>\n<\/ul>\n<h3 id=\"faster-than-seo\" style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Faster Than SEO<\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Engaging in SEO means playing the long game. It can take years of hard work before you see any tangible results.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Video marketing delivers within a few months, even if you\u2019re starting from scratch.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Your niche or the level of competition doesn\u2019t matter. <\/span><span data-preserver-spaces=\"true\">The organic reach of platforms<\/span><span data-preserver-spaces=\"true\"> like YouTube, <a href=\"https:\/\/gohelpdigital.com\/blog\/how-to-use-hashtags-effectively-on-social-media\/\"><span style=\"color: #0000ff;\">TikTok<\/span><\/a>, and Instagram <\/span><span data-preserver-spaces=\"true\">is still high<\/span><span data-preserver-spaces=\"true\">, so you can get eyes on your content quicker than ever.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">And I know what some of you are thinking.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">You\u2019d love to turn on the camera and blow up on TikTok. <\/span><span data-preserver-spaces=\"true\">But you <\/span><span data-preserver-spaces=\"true\">just<\/span><span data-preserver-spaces=\"true\"> don\u2019t have the <\/span><span data-preserver-spaces=\"true\">kind of<\/span><span data-preserver-spaces=\"true\"> charisma, confidence, or camera presence you see with successful influencers.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Well, here\u2019s the good news: you don\u2019t need it.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Not only that, but you don\u2019t even need to be on camera at all.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">AI tools can generate avatars or animations that perform just as well as human presenters. They have realistic emotions, perfect pronunciation, and smooth movements.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">You\u2019ve probably seen quite a few of them <\/span><span data-preserver-spaces=\"true\">already<\/span><span data-preserver-spaces=\"true\"> without realising you were looking at an AI.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">The channels I mentioned above use a combination of <\/span><span data-preserver-spaces=\"true\">real<\/span><span data-preserver-spaces=\"true\"> human presenters and AI avatars, and guess what? Most people can\u2019t tell the difference!<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">And look, I don\u2019t want to make it sound like I\u2019m pitting video marketing against SEO. They can complement each other quite well.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Google rewards trusted brands by improving <\/span><span data-preserver-spaces=\"true\">their<\/span><span data-preserver-spaces=\"true\"> search rankings, and customers prefer engaging with brands they recognise. Video marketing helps with that. <\/span><span data-preserver-spaces=\"true\">It creates familiarity, <\/span><span data-preserver-spaces=\"true\">which strengthens trust and builds<\/span><span data-preserver-spaces=\"true\"> a stronger foundation for long-term SEO strategies.<\/span><\/p>\n<h3 id=\"the-right-strategy-to-succeed-with-seo\" style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">The Right Strategy to Succeed with SEO<\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">After leveraging video marketing to create strong brand awareness and trust, the next step is crafting an effective content strategy.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Your content plan should focus on:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><strong><span data-preserver-spaces=\"true\">Medium and bottom-funnel content:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Target audiences are closer to <\/span><span data-preserver-spaces=\"true\">making a purchase decision<\/span><span data-preserver-spaces=\"true\">.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Topical authority:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Establish expertise in a specific niche or industry.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Low-competition topics:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Prioritise areas where you can rank more easily.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">While top-funnel content works wonders for video marketing (e.g., video shorts that get millions of views), it\u2019s less effective for SEO:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><strong><span data-preserver-spaces=\"true\">Top-funnel for SEO:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Competing against giants like Wikipedia, Reddit, and other authoritative sites means struggling to get any clicks <\/span><span data-preserver-spaces=\"true\">at all<\/span><span data-preserver-spaces=\"true\">.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Top-funnel for video:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Even if 0.1% of your million viewers are relevant, that\u2019s still 1,000 potential customers.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Search engines prioritise evergreen, authoritative content, which makes it nearly impossible to outrank well-established websites on broad topics.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Instead, you should focus on long-tail keywords <\/span><span data-preserver-spaces=\"true\">directly<\/span><span data-preserver-spaces=\"true\"> related to your products or services.<\/span><\/p>\n<h3 id=\"how-to-find-the-right-keywords-to-target\" style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">How to Find the Right Keywords to Target<\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">A lot has changed in this business since 2008, but one thing remains true: choosing the right keywords is vital for your SEO.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">That\u2019s why keyword tools are indispensable. Here are a few that I recommend:<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li><strong><span data-preserver-spaces=\"true\">Keyword Density Checker:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Analyse competitors\u2019 keywords for insights and ideas.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Keyword Clustering Tool:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Group a list of keywords immediately to choose which to prioritise.<\/span><\/li>\n<li><strong><a class=\"editor-rtfLink\" href=\"https:\/\/seranking.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">SE Ranking<\/span><\/a><span data-preserver-spaces=\"true\">:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Offers multifunctional features and excellent technical SEO capabilities.<\/span><\/li>\n<li><strong><a class=\"editor-rtfLink\" href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Ahrefs<\/span><\/a><span data-preserver-spaces=\"true\">:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0An expensive tool that provides comprehensive metrics, including backlink analysis and traffic value.<\/span><\/li>\n<li><strong><a class=\"editor-rtfLink\" href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Semrush<\/span><\/a><span data-preserver-spaces=\"true\">:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">A costly option that includes extra tools for digital marketing beyond SEO.<\/span><\/li>\n<li><strong><a class=\"editor-rtfLink\" href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Moz<\/span><\/a><span data-preserver-spaces=\"true\">:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0A pricey solution that offers unique metrics like keyword priority and strong local SEO features.<\/span><\/li>\n<li><strong><a class=\"editor-rtfLink\" href=\"https:\/\/neilpatel.com\/ubersuggest\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Ubersuggest<\/span><\/a><span data-preserver-spaces=\"true\">:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0A more affordable option, though less advanced compared to others.<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Any of these tools will give you an overwhelming number of keyword suggestions.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Not having enough keywords isn\u2019t an issue. The mistake most <\/span><span data-preserver-spaces=\"true\">webmasters<\/span><span data-preserver-spaces=\"true\"> make is trying to target too many of them.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Instead, choose a few high-priority keywords and create the best possible content around them. Look for keywords that have:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><strong><span data-preserver-spaces=\"true\">High traffic value:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Keywords with higher traffic value are more likely to bring monetary returns than high-volume, low-value ones.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Low competition:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Look for keywords where competitors haven\u2019t acquired many backlinks, offering opportunities for newer websites.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">It\u2019s not just about<a href=\"https:\/\/gohelpdigital.com\/blog\/find-niche-keywords\/\"><span style=\"color: #0000ff;\"> finding keywords<\/span> <\/a>your competitors are neglecting, though. It\u2019s also about establishing yourself as an authority.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">By focusing<\/span><span data-preserver-spaces=\"true\"> on a single niche and creating comprehensive content about it<\/span><span data-preserver-spaces=\"true\">, you<\/span><span data-preserver-spaces=\"true\"> can demonstrate superior expertise compared to sites that try to cover <\/span><span data-preserver-spaces=\"true\">anything and<\/span><span data-preserver-spaces=\"true\"> everything.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Think of it this way: when you need medical treatment, would you rather see a specialist or a general practitioner?<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">It\u2019s the same with SEO \u2013 specialisation wins.<\/span><\/p>\n<h3 id=\"great-writers-can-get-organic-reach\" style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Great Writers Can Get Organic Reach<\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Once you\u2019ve developed a content plan and selected priority keywords, you have two options:<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li><span data-preserver-spaces=\"true\">Start writing the content yourself.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Hire skilled writers who can produce high-quality, engaging, and authoritative content for you.<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">If<\/span><span data-preserver-spaces=\"true\"> you\u2019re naturally gifted and have the time<\/span><span data-preserver-spaces=\"true\">, the first option can work wonders<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">For most of us, <\/span><span data-preserver-spaces=\"true\">it\u2019s better to get<\/span><span data-preserver-spaces=\"true\"> someone else to research, write, and edit the content.<\/span><span data-preserver-spaces=\"true\"> That way, you can build a strong foundation for <\/span><span data-preserver-spaces=\"true\">your<\/span><span data-preserver-spaces=\"true\"><a href=\"https:\/\/gohelpdigital.com\/blog\/secret-seo-tactics\/\"><span style=\"color: #0000ff;\"> long-term SEO success<\/span><\/a> without spreading yourself too thin.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">But don\u2019t hire just anybody\u2013not if you want results. Find experienced writers with a proven track record of generating high organic reach.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">If you\u2019re not sure where to look, here\u2019s the process I use:<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li><strong><span data-preserver-spaces=\"true\">Search for popular blogs:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Identify top-ranking blogs in your niche using Google.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Create a list of authors:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Note <\/span><span data-preserver-spaces=\"true\">down<\/span><span data-preserver-spaces=\"true\"> the authors publishing on these websites.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Analyse URLS on Ahrefs:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Use a batch analysis to determine which authors\u2019 content drives significant traffic.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Filter for high-traffic authors:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Focus on those who get strong results consistently.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Find their contact information:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Use tools like RocketReach to locate their email addresses or LinkedIn profiles.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Reach out with a proposal:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Offer these authors freelance opportunities to write for your website.<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">These writers aren\u2019t typically job-hunting on platforms like Upwork, but many are open to earning extra income if you <\/span><span data-preserver-spaces=\"true\">reach out to<\/span><span data-preserver-spaces=\"true\"> them directly.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Hiring authors who publish on Forbes, Investopedia, Search Engine Journal (SEJ), and other leading platforms allows you to access high-quality content without <\/span><span data-preserver-spaces=\"true\">needing to pay<\/span><span data-preserver-spaces=\"true\"> someone a full-time salary.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">But be aware that even high-profile writers sometimes generate texts using AI tools. Since Google can penalise AI-generated content, always run the copy they submit to you through a free\u00a0AI content detector. <\/span><span data-preserver-spaces=\"true\">If it gets flagged, <\/span><span data-preserver-spaces=\"true\">just<\/span><span data-preserver-spaces=\"true\"> explain that you need the article to <\/span><span data-preserver-spaces=\"true\">be written<\/span><span data-preserver-spaces=\"true\"> manually.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Once you\u2019ve onboarded talented writers, the next step is to align their work with your content plan. Prioritise tasks that maximise their expertise and line up with your strategic goals. Spend less time on over-saturated topics and aim instead for niche, high-impact content.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">And be sure to focus on tools, not blogs. Here\u2019s why.<\/span><\/p>\n<h3 id=\"ai-is-slowly-killing-blog-content-but-tools-are-growing\" style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">AI Is Slowly Killing Blog Content, But Tools Are Growing<\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Blog content still drives significant traffic. You managed to find this post, after all.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">But blogging is far less effective than it used to be.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">First, there\u2019s the sheer volume of content <\/span><span data-preserver-spaces=\"true\">being published<\/span><span data-preserver-spaces=\"true\">. Blogs used to be a bit of a novelty. <\/span><span data-preserver-spaces=\"true\">Now, <\/span><span data-preserver-spaces=\"true\">there are<\/span><span data-preserver-spaces=\"true\">\u00a07.5 million new blog posts\u00a0<\/span><span data-preserver-spaces=\"true\">added to the internet every single day<\/span><span data-preserver-spaces=\"true\">.<\/span><span data-preserver-spaces=\"true\"> Even if you write a fantastic, well-researched, and highly engaging post, there\u2019s a good chance it will <\/span><span data-preserver-spaces=\"true\">be drowned out<\/span><span data-preserver-spaces=\"true\"> by the millions of others that went up alongside it.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Worse, AI search engines are cannibalising blog traffic. Instead of finding your page in search results, users are <\/span><span data-preserver-spaces=\"true\">being served<\/span><span data-preserver-spaces=\"true\"> instant answers and short summaries.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">So, what\u2019s the solution?<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Instead of relying solely on your blog, consider launching AI-driven tools tied to your brand.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Their competition is usually lower, too. Millions of blog posts are published <\/span><span data-preserver-spaces=\"true\">each day<\/span><span data-preserver-spaces=\"true\">, but digital tools are few and far between.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">For example, I developed\u00a027 digital <a href=\"https:\/\/gohelpdigital.com\/blog\/the-best-seo-tools-for-improving-your-sites-rankings\/\"><span style=\"color: #0000ff;\">SEO tools<\/span><\/a>\u00a0that integrate our technologies alongside <\/span><span data-preserver-spaces=\"true\">resources from<\/span><span data-preserver-spaces=\"true\"> GitHub, GitLab, and\u00a0Codecanyon.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">You can\u2019t just make <\/span><span data-preserver-spaces=\"true\">a bunch of<\/span><span data-preserver-spaces=\"true\"> copycat tools and hope they will drive traffic, though. It has to serve a purpose that isn\u2019t already <\/span><span data-preserver-spaces=\"true\">being met<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">In our case, we identified gaps in the market where existing solutions didn\u2019t fully satisfy our needs. So we filled those gaps with tools tailored for specific demands.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">For us, that meant developing well-designed SEO tools. For you, it will depend on your niche.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Here are some examples:<\/span><\/p>\n<h4 id=\"for-weight-loss\" style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">For Weight Loss:<\/span><\/h4>\n<ul style=\"text-align: justify;\">\n<li><span data-preserver-spaces=\"true\">Calorie Counter<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Macronutrient Tracker<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">BMI Calculator<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Weight Loss Progress Tracker<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Intermittent Fasting Timer<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Keto Diet Planner<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Exercise Calorie Burn Calculator<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Step Goal Tracker<\/span><\/li>\n<\/ul>\n<h4 id=\"for-trading\" style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">For Trading:<\/span><\/h4>\n<ul style=\"text-align: justify;\">\n<li><span data-preserver-spaces=\"true\">Fundamental Analysis Tool<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Technical Analysis Tool<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Risk Management Calculator<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Bot Trading Platform<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Order Management System<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Stock Price Forecasting Tool<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Cryptocurrency Exchange Platform<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">If some of those tools are already available, find ways to outdo them. <\/span><span data-preserver-spaces=\"true\">You could <\/span><span data-preserver-spaces=\"true\">make one that gives<\/span><span data-preserver-spaces=\"true\"> more detailed information, one with a simpler interface, or <\/span><span data-preserver-spaces=\"true\">an option that\u2019s completely free<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Then, take the steps to build it:<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li><strong><span data-preserver-spaces=\"true\">Create a Detailed Task:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Use spreadsheets to document your ideas, including:<\/span>\n<ul>\n<li><span data-preserver-spaces=\"true\">Formulas and calculations<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">API resources<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Detailed explanations of how the tool should function<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong><span data-preserver-spaces=\"true\">Find <\/span><span data-preserver-spaces=\"true\">Specialised Developers<\/span><span data-preserver-spaces=\"true\">:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Hire developers experienced in building tools.<\/span><span data-preserver-spaces=\"true\"> With their expertise, they\u2019ll be able to refine your ideas, add unique features, and make your tools even more competitive.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Start Small:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Creating multifunctional tools would require large teams and years of development. Start with simple calculators and converters that solve specific problems.<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Tools <\/span><span data-preserver-spaces=\"true\">don\u2019t just attract new users \u2013 they retain them<\/span><span data-preserver-spaces=\"true\">.<\/span><span data-preserver-spaces=\"true\"> People return to tools they find valuable or practical.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">That said, don\u2019t neglect your blog entirely. Continue publishing posts to complement your tools and maintain fresh content for your SEO.<\/span><\/p>\n<h3 id=\"the-future-of-seo-get-extra-traffic-from-ai-search\" style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">The Future of SEO: Get Extra Traffic from AI Search<\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">AI search is rapidly gaining popularity. Users are turning to tools like Chatgpt for direct, specific answers instead of browsing extended results on Google.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">While this is a <\/span><span data-preserver-spaces=\"true\">major<\/span><span data-preserver-spaces=\"true\"> challenge for <a href=\"https:\/\/gohelpdigital.com\/blog\/a-guide-to-becoming-an-seo-expert\/\"><span style=\"color: #0000ff;\">SEO professionals<\/span><\/a>, it\u2019s also an opportunity for those who can adapt their strategies.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">To capture traffic from AI search:<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li><strong><span data-preserver-spaces=\"true\">Focus on earning high rankings on Google:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">AI tools often rely on the top results from Google to generate responses, so keep doing what works and move your way up the search rankings.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Write conversational content:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Optimise your content to answer long-form, conversational questions (think FAQS, how-tos, and detailed answers tailored to specific queries).<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Test and refine:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Use AI tools like Chatgpt to explore popular questions and see what content they reference. <\/span><span data-preserver-spaces=\"true\">If you find gaps or weaknesses in the responses, create <\/span><span data-preserver-spaces=\"true\">better,<\/span><span data-preserver-spaces=\"true\"> more comprehensive content to fill those voids.<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">So fundamentally, ranking high on AI search still comes down to ranking high on Google. And doing that requires a two-pronged approach:<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li><strong><span data-preserver-spaces=\"true\">Excellent content:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Creating unique, actionable, and engaging content that solves user problems better than competitors.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Link building and PR:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Building quality backlinks and investing in public relations to gain exposure and authority.<\/span><\/li>\n<\/ol>\n<h3 id=\"the-right-approach-to-link-building\" style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">The Right Approach to Link Building<\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Link building is essential<\/span><span data-preserver-spaces=\"true\"> \u2013 <\/span><span data-preserver-spaces=\"true\">it can make or break your <a href=\"https:\/\/gohelpdigital.com\/blog\/secret-seo-tactics\/\"><span style=\"color: #0000ff;\">SEO strategy<\/span><\/a>. But you need to approach it <\/span><span data-preserver-spaces=\"true\">the right way<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">There\u2019s no shortage of link builders who guarantee fast rankings through questionable tactics.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">It\u2019s better to avoid them and play it safe. When you work with agencies that violate Google guidelines, you risk incurring penalties for your site and undoing all your efforts.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Before hiring anyone, give yourself a crash course on the basics of White Hat SEO (Ahrefs, Semrush, and Backlink are great resources for this). That way, you\u2019ll know how to spot red flags and avoid wasting <\/span><span data-preserver-spaces=\"true\">your<\/span><span data-preserver-spaces=\"true\"> time and resources.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Look for professionals or agencies that engage in effective and ethical link-building strategies like:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><strong><span data-preserver-spaces=\"true\">The Skyscraper Method:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Creating better versions of high-performing content to attract backlinks.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Broken link building:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">Finding<\/span><span data-preserver-spaces=\"true\"> broken links on authoritative sites and <\/span><span data-preserver-spaces=\"true\">offering<\/span><span data-preserver-spaces=\"true\"> your content as a replacement.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Resource list outreach:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">Reaching<\/span><span data-preserver-spaces=\"true\"> out to websites that list resources similar to yours and <\/span><span data-preserver-spaces=\"true\">recommending<\/span><span data-preserver-spaces=\"true\"> your content.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">PR and outreach:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Using press releases to amplify your content and attract links naturally.<\/span><\/li>\n<\/ul>\n<h3 id=\"creating-link-worthy-content\" style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Creating Link-Worthy Content<\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Of course, you won\u2019t get any links unless you have pages <\/span><span data-preserver-spaces=\"true\">that people<\/span><span data-preserver-spaces=\"true\"> want to link to.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Sites won\u2019t give you backlinks out of the kindness of their hearts. <\/span><span data-preserver-spaces=\"true\">They\u2019ll do it because your content provides <\/span><span data-preserver-spaces=\"true\">some <\/span><span data-preserver-spaces=\"true\">kind of<\/span><span data-preserver-spaces=\"true\"> value to them or their audience.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Two of the best ways to attract links are by publishing:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><strong><span data-preserver-spaces=\"true\">Studies<\/span><\/strong>\n<ul>\n<li><span data-preserver-spaces=\"true\">Conducting unique research or gathering and synthesising data from multiple sources.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Visualising those findings with infographics to increase shareability.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong><span data-preserver-spaces=\"true\">Statistics Pages<\/span><\/strong>\n<ul>\n<li><span data-preserver-spaces=\"true\">Aggregating industry-relevant statistics into a single, convenient resource.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Including key data points <\/span><span data-preserver-spaces=\"true\">that journalists<\/span><span data-preserver-spaces=\"true\"> and bloggers are likely to search for and include in their articles.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Brian Dean calls this\u00a0Reverse Outreach. <\/span><span data-preserver-spaces=\"true\">Instead of blasting out hundreds of emails asking people to share your content, you create <\/span><span data-preserver-spaces=\"true\">content so compelling<\/span><span data-preserver-spaces=\"true\"> that people will naturally want to reference it.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">That doesn\u2019t mean you should give up on outreach entirely, though. Press releases are a powerful tool for promoting your studies and statistics pages. By distributing them strategically, you can earn links from reputable publications and improve your site\u2019s authority.<\/span><\/p>\n<h3 id=\"conclusion\" style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Conclusion<\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">SEO remains a powerful channel, but <\/span><span data-preserver-spaces=\"true\">it\u2019s not enough to have<\/span><span data-preserver-spaces=\"true\"> an SEO strategy<\/span><span data-preserver-spaces=\"true\"> \u2013 <\/span><span data-preserver-spaces=\"true\">you need the right one.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">If you\u2019re running an established website, you can rely <\/span><span data-preserver-spaces=\"true\">a bit<\/span><span data-preserver-spaces=\"true\"> more heavily on traditional methods. Your focus should be on maintaining and growing your authority with advanced SEO strategies and consistently publishing high-quality content.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">If you\u2019re trying to <\/span><span data-preserver-spaces=\"true\">get<\/span><span data-preserver-spaces=\"true\"> visibility on a new project, start by building an audience. Establish yourself on social media, <\/span><span data-preserver-spaces=\"true\">lean on<\/span><span data-preserver-spaces=\"true\"> video content, and create useful tools before diving deep into SEO.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Digital marketing isn\u2019t as easy as it was when I first started. But that doesn\u2019t mean it\u2019s impossible to get results. <\/span><span data-preserver-spaces=\"true\">By finding<\/span><span data-preserver-spaces=\"true\"> the opportunities your competitors are missing<\/span><span data-preserver-spaces=\"true\">, you<\/span><span data-preserver-spaces=\"true\"> can still grow your traffic, strengthen your brand, and build a loyal audience.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"I started doing digital marketing in 2021. It was an exciting time because most companies were still ignoring&hellip;\n","protected":false},"author":2,"featured_media":4319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[32],"tags":[444,448,443,446,445,447,442,449],"class_list":{"0":"post-3936","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-marketing","8":"tag-fast-digital-marketing","9":"tag-fast-lead-generation","10":"tag-high-velocity-marketing","11":"tag-immediate-marketing-results","12":"tag-rapid-marketing-results","13":"tag-rapid-seo-results","14":"tag-results-driven-marketing","15":"tag-time-efficient-marketing","16":"cs-entry","17":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Get Fast Results with Digital Marketing - GoHelp Digital<\/title>\n<meta name=\"description\" content=\"Get digital marketing results without the wait. 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