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Whether you’ve heard a little about Pay-per-Click marketing and are curious to learn more, or you already know that you want to use PPC to market your business, but aren’t sure where to start, you’ve come to the right place!
What is PPC?
Pay-per-Click is a marketing methodology that allows businesses to place ads on search engines to acquire customers through clicks. An auction model determines which ads appear on a search engine results page (SERP). PPC campaigns, for instance, charge a fee every time an ad is clicked by a user.
Globally, Pay-per-Click (PPC) Advertising business is poised for significant growth.
Pay-per-Click marketing is a great tool for small businesses with limited budgets because it provides a cost-effective method of acquiring new customers.
How does Pay-per-Click Marketing Work For Business?
First, the business will create an ad and place it on a search engine such as Google or Bing.
When potential customers search for keywords that are related to the business’s product or service, they will see the ad on the SERP. If they click on your ad and come to your website, you will be charged a fee for that click.
The fee will vary depending on the keyword and the competitiveness of the ad placement. If the ad does not result in any sales, there will be no charge for the business.
Some online companies even offer a flat rate for specific keywords. Additionally, many companies offer discounts to companies who place large orders for a specific product or service.
Many businesses rely heavily on PPC to generate traffic to their sites.
To calculate the effectiveness of your campaign, you will need to measure several different metrics including cost per click (CPC), conversion rate, and ROI. CPC refers to the amount of money that you spend on each paid search click you receive.
What is Google Ads?
Google Ads is the name of Google’s pay-per-click (PPC) platform, which allows businesses to gain visibility across Google’s properties. The most common type of Google Ads ad is the search ad, which appears on the search engine results page (SERP) for searches relevant to the advertiser’s products and services—but businesses also use Google Ads to run display ads, shopping ads, YouTube ads, and more.
How PPC works in Google Ads
PPC (Pay-Per-Click) in Google Ads is an online advertising model where advertisers pay a fee each time their ad is clicked. It is also commonly referred to as CPC (Cost-Per-Click) advertising. Google Ads is Google’s advertising platform, and it allows businesses to create and display ads on Google’s search engine and its network of partner websites.
Here’s how PPC works in Google Ads:
- Setting up a Google Ads Account
- Choosing Keywords
- Creating Ad Copy
- Bid Management
- Ad Rank
- Quality Score
- Ad Auction
- Paying for Clicks
- Performance Tracking and Optimization
PPC advertising on Google Ads provides businesses with a way to reach a targeted audience, control their budget, and measure the effectiveness of their advertising efforts.
Managing your Pay-pay-Click Marketing campaigns
While there are a lot of details you need to know to optimize a PPC campaign, getting your feet wet only takes four quick steps that you can do all in one day.
Ready to get started with your PPC campaign management? There are a few things you need to do correctly to have a successful PPC campaign.
- Optimize Your Copy
- Spy on Your Competitors
- Pick the Right Keywords
- Track Your Conversions
Why Should You Use Pay-Per-Click?
There are many compelling benefits of pay-per-click advertising:
- PPC is measurable and trackable. You can see how your campaigns are performing, including impressions, clicks, and conversions, the traffic you’re receiving and how the results correlate to your budget
- It provides a better understanding of the behavior’s and search patterns of the customers
- Unlike SEO, PPC allows you to quickly set up campaigns, create ads and find new customers and prospects
- You get budget flexibility. You can set up your ad budget and choose how much you want to spend. For example, if you see positive results, you can scale up quickly
- You get a wealth of targeting options, whether you want to target keywords through search ads or focus on a specific demographic on the display network
- Your ads work on all platforms, including mobile and desktop devices
Conclusion
Ready to get started with PPC? Learn how to set up a Google Ads account here.
If you are a business owner who is considering using PPC to promote your company, I highly recommend that you try it, or feel free to contact GoHelp Digital Service.
