Looking to get started with Instagram marketing? Our beginner’s guide will teach you the basics of creating a successful Instagram marketing strategy, including how to optimize your profile, create engaging content, and use hashtags effectively. Whether you’re promoting your business or building your personal brand, this guide has everything you need to know to get started with Instagram marketing.
Let’s start with an overview of Instagram.
Since its creation, it has become the ultimate platform for sharing photos, with over 1.318 billion active users worldwide on the app.
There’s also a large number of influencers on the site with massive followers; with the right plan, you can become an influential brand, too.
To succeed on Instagram, you need to post the right content to stay relevant to current followers while bringing in new ones.
What Is Instagram Marketing?
Instagram marketing is the practice of using Instagram to grow your brand awareness, audience, leads, and sales. As the favorites’ social media platform of people ages 16-34, Instagram is a highly effective marketing platform for brands, entrepreneurs, and creators.
How many Instagram users are there in 2023?
Instagram is one of the world’s top social platforms, but just how many people use Instagram today?
Based on its global advertising audience reach numbers, Instagram has at least 1.318 billion users around the world in January 2023.
This figure suggests that 21.1% of all people aged 13 and above around the world use Instagram today.
However, if we remove the people in this age group who live in China where Instagram is still blocked – the platform’s eligible adoption rate increases to 26.1%.
Which countries have the most Instagram users in 2023?
Based on the advertising audience reach numbers published in Instagram’s self-service tools in January 2023,(a) the latest data show that:
- India has at least 229.6 million active Instagram users
- The United States of America has at least 143.4 million active Instagram users
- Brazil has at least 113.5 million active Instagram users
- Indonesia has at least 89.2 million active Instagram users
- Turkey has at least 48.7 million active Instagram users
- Japan has at least 45.7 million active Instagram users
- Mexico has at least 36.7 million active Instagram users
- The United Kingdom has at least 28.8 million active Instagram users
- Germany has at least 27.5 million active Instagram users
- Italy has at least 26.2 million active Instagram users
Source: INSTAGRAM STATISTICS AND TRENDS
Create an Instagram Marketing Strategy
Creating an Instagram marketing strategy involves several steps that you need to follow to achieve your marketing goals effectively.
Define Your Target Audience:
The right audience in your Instagram account is the key to success. No matter whether you develop your business or personal brand on Instagram, it’s vital to attract target followers.
The target audience for Instagram is defined as a specific group of people your content and campaigns are aimed.
It’s totally okay to create content for one specific audience in one niche to attract more customers. As far as reaching different target audiences in different campaigns.
Trying to attract all possible people can make your account messy and unappealing.
Set Your Goals:
The next step in creating an Instagram marketing strategy is to optimize your Instagram profile.
This means you’ll have to set up an Instagram business profile, create an interesting bio, and use a brand-appropriate logo.
Use the below three steps to set your goals:
- Make sure you have a business profile.
- Create a winning bio.
- Use a Brand-appropriate logo.
Optimize Your Profile:
Optimizing your Instagram profile is one of the most important things you can do to make your marketing strategy work on the platform. To make things a little easier, use this checklist to triple-check that your profile is the best it can be to help you grow your business.
- Switch to a business profile.
- Choose Recognizable and Searchable @Username.
- Choose a recognizable and memorable profile photo.
- Optimize your bio.
- Include a call to action.
- Add granularity to your Instagram business category.
- Use story highlights to showcase specific products and services.
Create Compelling Content:
Compelling content helps you to attract and engage your target audience. By creating content that resonates with your audience, you can establish a connection with them and build trust, which can lead to increased engagement and ultimately conversions.
The follow the below steps for creating compelling content:
- Lead with the most important information.
- Use a consistent and personal tone.
- Keep copy short and to the point.
- Encourage action with simple, direct text.
Use Relevant Hashtags:
Hashtags and Instagram go hand in hand. That said, their function isn’t totally understood by brands who try to spam them.
Hashtags not only enable new followers to discover your content but also encourage others to share posts related to your brand. For example, a brand-specific hashtag is a must-have for e-commerce brands.
Engage With Your Audience:
Instagram engagement rate is a quantitative measure of how users interact with the content on your profile. It takes into account your number of followers, likes, comments, and shares.
Do the following steps for engagement:
- Create Valuable Content for Your Audience.
- Use Popular Audio Tracks in Your Reels.
- Create Reels Under 10 Seconds.
- Embed Instagram Video Feeds on Your Website.
- Add Relevant Hashtags.
- Post When Your Followers are Most Active.
Track Your Performance:
Instagram metrics are measurements of performance that let you in on how your Instagram content is doing and how your audience is responding to it.
It’s measured by dividing total revenue (the amount you’ve made) by total spending. If this number is positive, then it means that your advertisements are working and bringing in more revenue than they cost to create.
This is a way to see your Instagram performance. Go to your profile. Tap the Insights action button. You can also go to the upper right corner, and tap Insights. Tap the metrics under the Overview section or specific content you’ve shared for a more detailed breakdown.
Test and Optimize:
The purpose of optimization is to achieve the “best” design relative to a set of prioritized criteria or constraints.
Instagram SEO is a process of optimizing your Instagram profile & posts’ content so that it ranks higher in the Instagram search results & suggested content feeds. Doing this effectively will result in more visibility, more followers & more engagement.
Conclusion
While wading into the world of social media marketing may seem overwhelming, employing these Instagram marketing tips makes your descent simple.
As you work on growing your following and interacting with your target audience, be sure to keep an eye on your metrics, both those available from the app itself and those from an external platform like Google Analytics.
