Looking for the best Instagram marketing tips to supercharge your business and increase your follower base? This article shares the top 25 Instagram marketing tips that every business should follow.
Instagram is one of the most used social media platforms. Every day Instagram receives over 95 million videos and photos from active users.
Instagram has over 1 billion active users and is projected to have at least 26.9 million new users by 2020. In the United States alone, there are over 100 million active Instagram users.
There are over 25 million businesses with accounts on Instagram, which makes it the most valuable social media platform that you can use to improve your business visibility online.
Instagram is such a big pie marketing platform that you can split it into small bits and improve marketing ROI.
Why Instagram is the easiest and most effective way to reach new customers?
- It helps to create attractive, powerful, and professional business profiles to grow and run any business.
- You can connect with target users who can be your customer every day on Instagram
- You can build strong trust with your Instagram followers
- You can use the marketing skills and the follower’s funnel techniques to convert followers into your customers
- Can use the different features of Instagram to grow your business
How to set up an Instagram business account?
Before you start with Instagram marketing you need to have an Instagram account. If you already have one personal account, then skip steps 1 and step 2.
If you are first time user of Instagram, then here is a step-by-step guide to opening an Instagram business account:
Step 1: Download the Instagram app from the play store
Step 2: After downloading the app now follow the below steps to fill in your details
- Open the app
- Tap on Sign up with Email or Phone number (on Android) and click on Create new account (on iOS)
- Enter your correct Email or Phone number and tap on Next
- Create your username and password
- Complete your profile information and tap Next
Instagram Marketing Tips For Business
#1. Optimize your Instagram profile
- Use a recognizable profile picture, often your logo.
- Craft a clear and concise bio that reflects your brand’s personality and purpose.
#2. Switch to a business profile
- Access valuable insights and analytics about your audience and content performance.
#3. Create compelling content
- Post high-quality photos and videos that align with your brand’s aesthetic.
- Use Instagram’s various content formats such as Stories, IGTV, and Reels to keep your audience engaged.
#4. Develop a content strategy
- Plan your content to maintain consistency and a coherent brand image.
#5. Use relevant hashtags
- Research and use hashtags that are popular and relevant to your content to increase discoverability.
#6. Leverage user-generated content (UGC)
- Encourage customers to share photos and videos featuring your products/services.
#7. Tell a story with your posts
- Share behind-the-scenes content, brand stories, and customer testimonials to create a deeper connection.
#8. Post consistently
- Maintain a regular posting schedule to keep your audience engaged and informed.
#9. Engage with your audience
- Respond to comments, answer questions, and acknowledge mentions to build a strong community.
#10. Host giveaways and contests
- Encourage user participation and engagement by offering prizes in exchange for certain actions (like following, tagging, or sharing).
#11. Collaborate with influencers
- Partner with influencers in your industry to extend your reach and credibility.
#12. Utilize Instagram Stories
- Share temporary content that provides a behind-the-scenes look, highlights promotions, or asks for audience engagement.
#13. Use Instagram Live
- Connect with your audience in real-time, host Q&A sessions, product launches, or tutorials.
#14. Utilize IGTV for longer content
- Share longer videos that offer in-depth information, tutorials, or storytelling.
#15. Create visually appealing highlights
- Curate your Stories into Highlights on your profile to showcase important information, products, or events.
#16. Utilize carousel posts
- Share multiple images or videos in a single post to tell a more comprehensive story.
#17. Optimize posting times
- Experiment to find out when your audience is most active and schedule posts accordingly.
#18. Monitor and analyze your performance
- Use Instagram Insights to track metrics like engagement rate, reach, and follower growth.
#19. Run Instagram ads
- Utilize Instagram’s advertising platform to target specific audiences and promote your content.
#20. Use geotags
- Tag your posts with location to reach users who are searching for content in that area.
#21. Offer exclusive promotions
- Reward your followers with special discounts or offers available only to them.
#22. Create visually consistent content
- Maintain a consistent colour palette, filters, and style to reinforce your brand identity.
#23. Cross-promote on other platforms
- Share your Instagram content on other social media platforms to increase visibility.
#24. Monitor and engage with competitors
- Keep an eye on your competitors’ activity and engage with their followers to build your audience.
#25. Evolve with trends
- Stay up-to-date with Instagram trends and adapt your content strategy to remain relevant and engaging
Conclusion
With millions of users following business accounts on Instagram, it provides brands with an excellent opportunity to socialize and promote themselves to improve engagement and visibility.
Knowing the best Instagram marketing tips to use the platform efficiently can undoubtedly help coming-of-age brands and marketers scale up their businesses. So, hop on the Instagram wagon and get going!
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