Looking to advertise your brand or product on YouTube? Check out this beginner’s guide to advertising on YouTube, covering everything from setting up a YouTube Ads account to creating effective ad campaigns. Maximize your reach and impact with YouTube advertising today.
What is YouTube Advertising?
YouTube advertising, done through Google Ads, is a way of advertising your video content on YouTube or in search results so you can maximize your user reach.
According to Alexa Top Sites in India, Youtube is one of the top sites (3rd in rank after Google.com and Google.co.in). With 265 million as its monthly user base, it has already reached 80% of the internet population in India.
Hence, Youtube advertising in India is a very good opportunity for brands to reach their target audience. Get the best rates for advertising on Youtube with The Media Ant.
Why advertise on Youtube?
Even though you know the answer to the question, “How much does it cost to advertise on YouTube?” and how to set up a cost-efficient YouTube ad campaign, you may have doubts about advertising on YouTube.
Is it worth your company’s time, effort, and money? Yes.
The following are some benefits of Youtube Advertising:
#Youtube has a reach of 225 million users in India and an average user watches about 40 minutes of video on Youtube. Youtube Advertising is a popular option to reach the masses, especially in non-metro cities which contribute 60% of the users.
#One of the most important benefits of Youtube Advertising is the opportunity to target your customers by using any of the five filters possible: Topic, Demographics, Keywords, Placements and Category.
#Youtube Advertising is economical as compared to other video platforms.
#The advertisers can track the ad performance in real time and make changes whenever required.
#Deeper connection with the audience through video ads A lot can be expressed through a good video. Now get the power of Television without the spillage of a TV campaign.
You gain instant access to a massive audience when you advertise on YouTube. This audience size makes it easier for you to reach your target audience via YouTube’s targeting options. In comparison, advertising on a smaller platform limits your access to valuable audience members.
The Types of YouTube Video Ads
There are several key types of video ads in which you can invest on YouTube. Google outlines the basic formats here. Below, we go into more detail.
1. Non-Skippable Ads
These are 15-20 sec ads that are played before the videos. This type of Youtube ad is more effective for engagement as these cannot be skipped but are not well received by the audience, for they appear to be forced. Advertisers pay for these ads on a CPM basis.
2. Skippable Ads
The most common ad format, skippable ads are shown before, during, or after a video, and the viewer can choose to skip after 5 seconds.
3. Display Ads
These are displayed banner ads that appear on the Youtube page just above the suggested Youtube Videos. Overlay type of Youtube ads is mostly in the format of text or banner display ad which runs along the bottom of the video being played.
4. Discovery Ads
These ads appear in the search results, homepage, and related videos and as video overlays. These videos have no maximum length limit.
5. Bumper ads
These ads last up to six seconds in duration. They must be watched before someone can view the video content. These video ads get straight to the point and get the message across quickly.
6. Overlay ads
An image or text ad that covers 20% of the video at the bottom of the screen.
How to create YouTube ads (step-by-step)
YouTube ads can be a powerful tool for promoting your business or product and reaching a large audience. Here are some steps to get started with YouTube ads:
1. Create a Google Ads account:
If you don’t already have one, create a Google Ads account. This will allow you to create and manage your YouTube ads.
2. Determine your ad objective:
Decide what you want to achieve with your ad campaign. Is it to increase brand awareness, drive traffic to your website, or increase sales?
3. Set your budget:
Determine how much you want to spend on your ad campaign. You can set a daily budget or a total budget for the campaign.
4. Choose your ad format:
There are several ad formats available on YouTube, including TrueView in-stream ads, TrueView video discovery ads, bumper ads, and non-skippable ads. Choose the format that best suits your campaign goals.
5. Create your ad:
Create your ad using YouTube’s ad creation tools. You can upload your own video or use one of YouTube’s video templates. Be sure to include a clear call to action in your ad.
6. Target your audience:
Choose who you want to see your ad based on demographics, interests, and behavior’s. This will help ensure that your ad reaches the right people.
7. Launch your ad:
Once you’ve created your ad and set your targeting, launch your ad campaign. Monitor the performance of your ads and make adjustments as needed.
By following these steps, you can use YouTube ads to effectively promote your business and reach a large audience.
Conclusion:
Advertising on YouTube can be a highly effective way to reach a large audience and promote your brand or product. By understanding the different types of ads available, targeting options, and best practices for creating compelling content, you can create successful campaigns that generate results.
Please post your requirement for Youtube ads on GoHelp Digital.
