Every second, there are billions of searches performed on Google, and the majority of search results pages include Google ads.
More than 90% of the world’s population uses Google every day to surf the web and find answers to their curious inquisitions. The average user’s time on the internet is over 6 hours a day, making it one of the most visited places and the perfect space for you to promote your business.
Google Ads works to serve the exact cause with its powerful reach. You, too, can use it to promote your business by getting associated with their Google Ads program.
What is Google Ads?
Google Ads is a pay-per-click (PPC) advertising platform, where advertisers pay per click (or impression) on an ad.
Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business because they’re searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic, receive more inquiries, and increase in-store visits.
Types of Google Ads
Google offers a variety of different campaign types that you can use:
#Search Campaign
Search ads appear on the results page for searches made through Google.com. They can also appear on Google Maps, Google Shopping, and other Google partner sites that display text ads.
# Display campaign
Display ads can appear on Youtube, Gmail, and other Google partner sites.
# Shopping campaign
Shopping ads appear in Google search results and its comparison shopping engine Google Shopping. They can also appear across Google’s partner sites.
# Video campaign
Video ads can appear on Youtube and app ads can appear across all of Google’s properties.
# App campaign
App ads promote the app, which is a business product. Unlike other ads, each app ad campaign is not designed individually. Instead, Google is given the app’s information, audience information, assets such as headlines, text, visual creatives, and a bid amount.
How Do You Rank on Google Ads?
When you search on Google, you will likely notice that ads are displayed in order, just like organic search results:
Depending on what position you hold, it can have a significant impact on the amount of traffic you get.
The top factors of ad rank are:
- Bid Amount: bidding higher means higher rankings. But only bidding high isn’t enough.
- Auction-time ad quality: quality score (more below)
- Context of search: location, device, time, etc. relating to your ads. Is your ad the best choice, logically based on the context of each person and your current offering?
- Ad extension impact: how much of an improvement do your ad extensions make? More = better. Higher CTRs will provide bigger impacts.
Benefits of Google Ads
Google Ads is a powerful tool for advertising a business online. Benefits businesses enjoy on Google’s paid marketing platform:
#Wide Reach:
With a vast user base, Google is the most popular search engine worldwide. Google Ads allows you to reach a large audience and target specific demographics, locations, and interests.
#Targeted Advertising:
The Google Ads program allows you to target specific Google search terms, locations, languages, devices, demographics, and browsing behaviour of potential customers. This targeted approach helps maximize the chances of reaching the right audience for your business.
#Cost Control:
With Google Ads, you have complete control over your advertising budget. You can set daily or monthly limits, and you only pay when someone clicks on your ad (cost-per-click) or when your ad achieves specific goals (cost-per-acquisition). This flexibility allows you to manage your expenses effectively.
#Measurable Results:
Google Ads provides detailed analytics and reporting tools, allowing you to measure the performance of your ad campaigns. You can track metrics like impressions, clicks, conversions, click-through rates, and return on investment (ROI). This data helps you make data-driven decisions and optimize your campaigns for better results.
#Ad Formats:
Google Ads supports a wide range of ad formats, including text ads, display ads, video ads, shopping ads, and app promotion ads. This versatility enables you to choose the format that best suits your marketing goals and target audience.
#Remarketing Capabilities:
Remarketing campaigns in Google Ads target users who have previously interacted with your website or expressed interest in your products and services. Remarketing helps reinforce your brand and encourages users to convert.
#Quick Results:
Unlike some traditional advertising methods, Google Ads can generate quick results. Once your campaign is set up and approved, your ads can appear in search results almost instantly, driving traffic to your website or landing pages.
#Ad Extensions:
Google Ads provides various ad extensions, such as call extensions, site link extensions, location extensions, and review extensions. These extensions enhance your ads, provide additional information, and increase the visibility and engagement of your campaigns.
#Local Advertising:
For businesses targeting local customers, Google Ads offers location-based targeting options. You can show your ads to users within a specific radius of your business location or in a particular geographic area, helping you connect with potential customers in your vicinity.
It’s worth noting that while Google Ads offers many benefits, the success of your campaigns depends on various factors such as campaign strategy, ad quality, landing page experience, and competition.
Conclusion
Nowadays, a strong presence in Google is crucial for every business type, ranging from a local service to an international conglomerate. And using Google Ads benefits all kinds of businesses to achieve their online goals.
Using online advertising has reduced advertising costs and democratized the way that businesses can take action on their own to achieve growth.
In the end, Google Ads is one of the best ways to advertise online cost-effectively to gain new customers, increase revenues, or build a brand online.
