Looking for the best digital marketing services for your business? Our blog post covers everything you need to know to make an informed decision. From identifying your marketing goals to evaluating service providers, we’ve got you covered. Read on to learn how to choose the right digital marketing services for your needs.
Digital Marketing refers to the process of promoting products/services and establishing brand awareness by using digital media and creating a customized marketing strategy. Some of the most common channels explored by digital marketers are E-Mail Marketing, Affiliate Marketing, Paid social media platforms, etc.
Choosing the right digital partner is crucial to your bottom line. The wrong one can quickly drain your budget and negatively impact your branding.
Defining Your Digital Marketing Goals
Without setting clear digital marketing goals and objectives, it can be difficult to measure the success of your campaigns in any concrete way. It can also be a major struggle to optimize your return on investment for your digital advertisement spending.
Below, we’ll detail some of the elements you might want to consider before starting the campaign for SMART goal-setting.
#Specific: What are the audiences or personas that we are targeting to gain these new leads? Which channels will we use to reach them?
#Measurable: How many leads should we aim to get in total from the campaign? What will be the exact KPIs that we track for this campaign or set of campaigns?
#Attainable: What is the percentage we will need to increase our leads by and is that realistic to achieve? What has been our performance over previous quarters?
#Relevant: How can we appeal to the pain points of this audience and how does our product or service seek to solve them? Can we offer them very specific benefits?
#Time-bound: How long will this campaign run for? When would we like to measure how successful our digital marketing goals and objectives have been?
Depending on your specific digital marketing goals, you may want to think about taking steps such as:
#Researching keywords and creating keywords for which you’d like to rank.
#Building landing pages that provide information and enable potential customers to register their interest.
#Better understanding of the customer experience or journey — what is the best channel to reach your customers? What are their top concerns when considering purchasing?
Evaluating and Selecting Digital Marketing Services
If you’re looking to hire a digital marketing agency to manage the various advertising and promotional initiatives of your business, you must do your homework before making any final decisions.
Below are Five tips to help you know what to look for when evaluating and selecting a digital marketing agency.
#Clarify your company’s goals What are the main objectives you are looking to achieve by hiring an agency? Although this is an internal activity, it will have a huge impact on which choice you ultimately make. If your in-house marketing efforts seem to be falling short of your ROI objectives, seeking the help of a qualified digital agency can help eliminate any “blind spots” and provide you with additional insight on how to optimize your online marketing efforts.
#Ask the agency what their definition of “success” would be in terms of digital marketing. If they respond with anything along the lines of getting thousands of likes or followers, do yourself a fervor and run in the other direction. A solid digital marketing agency will emphasize implementing a comprehensive strategy versus simply chasing a handful of superficial social metrics.
#Evaluate their fee structure. Typically, most digital agencies will receive compensation in the form of some percentage of your ad spend or media buys (e.g., pay-per-click advertising, banner or display ads, etc.). A common fee percentage range is between 10-20 per cent of total spend. This fee-based structure is one of the most feasible methods of compensation for advertisers and marketers, as it allows them to make more accurate predictions of what their recurring expenses will be.
#Personally interview your most feasible prospects. Contact them by phone, get a feel for them and ask them to send you a Request for Information (RFI) or Request for Proposal (RFP). You may want to contact some of your associates and peers in the marketing space and ask them which agencies they’re working with as well – many times the most qualified agencies will come by way of referrals.
#Ask them for some case studies or recent work they’ve done for other clients that have business goals similar to yours. If they are unable to produce a project that provides a solid demonstration of their digital strategy, you may need to keep looking. Seasoned agencies should have no problem fulfilling this request.
The Benefits of Professional Digital Marketing Services
A top-of-the-line digital marketing agency can help your business convert more potential customers. Some of the reasons we mentioned are:
- A digital marketing agency can expand your business online.
- A digital marketing agency can give you access to all the right tools minus the cost.
- A digital marketing agency already knows what works, so they can save you from making common mistakes.
Marketing can be complicated. There are lots of different channels to pay attention to, and it’s easy to get lost or overwhelmed by the sheer volume of information.
Setting and Monitoring Effective Key Performance Metrics
Digital Marketing is currently the key ally of companies that want to establish or expand their presence on the Internet.
Using performance indicators is essential for you to keep your strategy in constant improvement, delivering better results to your company.
To help you achieve this goal, we created a listing and explained the main Digital Marketing Metrics.
#Total Website Visits
To establish your presence on the Internet, it is essential to have a website.
Besides centralizing the most relevant information about your business, you can use the portal for developing a blog, which is key to attracting and nurturing leads.
Therefore, one of the most important Digital Marketing metrics is Total Site Visits, which, as the name indicates, measures the overall number of visitors to your website.
#Mobile traffic
Now more than ever, users spend a great deal of time on their mobile devices and phones. In fact, as of 2018, more than 52% of all website traffic worldwide was generated through smartphones.
People do everything on their smartphones and tablets, whether it’s buying groceries, ordering takeaway, or shopping for shoes and clothes. This is why it’s important for you to track your mobile traffic: the percentage of your total web traffic that originates from mobile devices.
#Exit rate
This is the percentage of your visitors who exit from a specific page after visiting several other pages on your website. Exits should never be confused with bounces. A bounce occurs when a user exits your website after viewing only a single page. Exits, on the other hand, are only counted after a user views more than one page in a session before choosing to exit from a specific page.
#Click-Through Rate (CTR)
Click-Through Rate is one of the most important Digital Marketing metrics in the context of Email Marketing and PPC efforts.
It is the ratio of users who click on a specific link to the number of total users who view it. When we talk about paid media, the higher the CTR, the lower will be your cost per click.
#Cost per Conversion
To calculate the Cost per Conversion, you must first define what is considered a conversion.
It can be the moment when the visitor becomes a lead, the moment when they download material or even the act of purchasing something.
Understanding the Different Types of Digital Marketing Services Available.
Are You Interested in a Digital Marketing Partnership?
This blog has proven how valuable it is to hire a digital marketing agency. This type of partnership can take your business to the next level in an ever-increasing digital world. Call https://gohelpdigital.com at (91)-8460482073 to discover what services we provide and how we can help your business thrive.
