Google reviews provide useful information and help your business stand out. Reviews appear next to your business profile on Google Maps and in searches.
Covid-19 has significantly changed the way people conduct and run their businesses. It’s become entirely online in most markets, where online reviews and online reputation are the referees for making or breaking!
How do you search for a restaurant or a place near you? You go on Google Search or Google Maps and type the restaurant’s name or the type of food you like, right?
Google brings results that are usually a combination of the proximity to your location and the ratings that a local business has on Google. And that rating is actually aggregated by the reviews people submit on Google Maps for a particular location.
The initial requirements for obtaining Google reviews
A very important thing to note here is that to get Google reviews, a few things need to be in place:
#You need to know Google’s policies
You must follow Google’s Terms of Service when soliciting reviews. This means you should not offer any rewards and should ask your customers whether they seem to have had a positive or negative experience.
#Your business needs to be a “Place” on Google Maps.
This will give you a Google Business Profile on which customers can leave reviews.
#You need to have your Google Business Profile verified.
Creating a listing on Google Maps (which automatically creates a Business Profile) does not give you control over that listing. You need to create a Google My Business account and verify ownership of your Business Profile through that account.
These steps are crucial because not only are they prerequisites to the strategies below, but they also allow you to respond to and manage the influx of reviews you’ll be getting once you implement the tactics in this post.
There are several strategies that can help you get Google reviews for your business:
#Create a Google My Business account: Before you can receive Google reviews, you must make a Google My Business account. This will enable clients to review your company on Google.
#Add your business information: Make sure your Google My Business account’s business information is valid and current. Customers will find your company on Google thanks to this.
#Ask customers for reviews: By asking directly to your customer, you can encourage them to leave reviews. You can do this by email, in-store, or on your website.
#Respond to reviews: Responding to reviews shows that you value customer feedback and care about their experience.
#Share your Google reviews: Share Google analysis on your website and social media to show potential customers that your business is trusted and respected.
#You should encourage customers to leave reviews on other platforms as well, such as Yelp, Facebook, and TripAdvisor.
#Monitor and manage your online reputation: Make sure you keep track of reviews and ratings on different platforms and take action to manage your internet reputation.
#Use reputation management tools, if needed.
Where Are Google Reviews Shown?
If you’re new to Google reviews and having your business/organization on Google then you may wonder where the reviews actually show…
Google reviews will show in two prominent places:
#WITHIN GOOGLE SEARCH RESULTS
When searching for a business/organization by name, and they have a Google My Business listing, then you will see their listing and any reviews for them directly in the search results. You can also be searching for something local, such as “local hamburger joint,” and see Google reviews for those listed in Google’s search results. We call that section of maps listings in Google the “local pack,” and you can immediately their star rating, which is derived from their Google reviews.
#WITHIN GOOGLE MAPS RESULTS
Additionally, Google Maps app users get direct access to Google reviews. Since Google My Business listings are linked to Google Maps, you may check Google reviews whenever you search for or click on a particular location. It will also be noted if they don’t have any.
When you stop to think about it, millions of people who use Google Search and Google Maps can see the reviews of your company or organization, which is why it’s crucial to have Google reviews in order to stand out from the competition.
Remember, it’s important to follow Google’s guidelines for reviews and not to incentivize or solicit reviews.
If you are interest for your business get Google reviews, Contact us !
