You may already be producing some brilliant content for your Instagram marketing strategy. And you’re probably getting creative with all the cool features such as stickers and Reels. But are you connecting with your Instagram target audience?
With over 2 billion active users, Instagram has established itself as one of the leading social media platforms out there today. And as such, Instagram has a huge, diverse online community and marketing potential at your disposal. With a younger, more engaging audience, this platform could make the difference in your products’ awareness campaigns, brand following, engagement rate, and ultimately, your return on ad spend (ROAS).
While creativity is essential for marketing success, you won’t get too far with it if you’re not marketing to a specific target audience. Every aspect of your strategy has to resonate with the type of people you want to reach. This includes everything from the messages you put out to the visuals you create.
Table of contents:
1 Define your goals and audience
2 Design your ads for mobile
3 Use hashtags and captions wisely
4 Track and optimize your performance
5 Learn from others
1 Define your goals and audience
Before you create your Instagram ads, you need to have a clear idea of what you want to achieve and who you want to reach. Depending on your goals, you can choose different ad formats, such as stories, feeds, explore, or reels. You can also use different objectives, such as awareness, consideration, or conversion. To define your audience, you need to use the Facebook Ads Manager, which allows you to create custom, lookalike, or core audiences based on various criteria, such as demographics, interests, behaviors, or location.
2 Design your ads for mobile
Instagram is a mobile-first platform, which means that your ads need to be optimized for mobile devices. This means that you need to use high-quality images and videos that fit the screen size and orientation, use clear and concise text that conveys your message and value proposition, and include a strong call to action that encourages users to take the next step. You also need to test your ads on different devices and platforms to make sure they look good and function well.
3 Use hashtags and captions wisely
Hashtags and captions are essential elements of your Instagram ads, as they can help you increase your reach, engagement, and relevance. However, you need to use them wisely and strategically. For hashtags, you need to use relevant and specific keywords that describe your product, niche, or offer, and avoid using too many generic ones that can dilute your message or attract unwanted attention. For captions, you need to use engaging and persuasive language that hooks your audience and motivates them to act and avoid using too long or boring ones that can lose their interest or attention.
4 Track and optimize your performance
One of the most important tips for using Instagram ads is to track and optimize your performance. You need to use the Facebook Ads Manager and Instagram Insights tools to measure your results and analyze your data. You can track various metrics, such as impressions, reach, clicks, conversions, cost per result, or return on ad spend. You can also use split testing and dynamic creative features to test different variations of your ads and find out what works best for your audience and goals. By tracking and optimizing your performance, you can improve your efficiency and effectiveness and maximize your return on investment.
5 Learn from others
Finally, another tip for using Instagram ads is to learn from others. You can get inspiration and ideas from other e-commerce brands that are using Instagram ads successfully. You can see what kind of ad formats, objectives, audiences, images, videos, hashtags, captions, and calls to action they are using and how they are engaging their audience and driving their sales. You can also learn from their mistakes and avoid common pitfalls and challenges. By learning from others, you can discover new opportunities and strategies for your own Instagram ads.
How Can Targeting Audiences On Instagram Help You Hit Your Revenue Targets?
Instagram is a widely used social media platform that is growing from strength to strength. It is quickly becoming one of the most popular social media sites. According to Instagram, 80% of users say they follow at least one business on the app, with 60% hearing about a product and service through the platform. As of March 2017, over 120 million Instagram users visited a website, got directions, called a business, and emailed or directly messaged a business.
Final Thoughts
Getting your Instagram content in front of competitor audiences doesn’t have to be difficult. With a combination of competitor research, funnel mapping, and target audience building, you can create tons of opportunities to connect with your ideal customers when you create Instagram Stories ads, video ads, and traditional ads.
