As SEO, we are usually checking different types of data for different URLS and pages daily. Having a toolset of different Chrome extensions helps us to get the data in less time, and in a way, helps us assimilate information faster and easier.
In this article, I will introduce you to my favourite SEO Chrome extensions that I use regularly. Keep in mind that these Chrome extensions for SEO work on every browser that is based on Chromium.
For those Firefox users: I tried Firefox many times, or browsers like Orion that are based on WebKit, but if you want to access any type of extension, a Chromium browser would be your best choice. I use Brave as my default browser.
I categorized the SEO Chrome extensions for you, so you can find what you want more easily and within each category, you can see the list of these extensions.
Why Are Chrome Extensions Great for SEO?
Here are a few reasons why you should use SEO Chrome extensions:
- Convenience: Chrome extensions are easy to install and use. They directly integrate with Google Chrome and offer quick access to their functionalities within the browser.
- Efficiency: They streamline your workflow by providing immediate access to essential SEO tools. You don’t have to switch between multiple tabs and/or platforms.
- Real-time data: Many extensions offer real-time data and insights, helping you make informed decisions on the spot.
- Variety: There is a wide range of extensions available, each catering to different SEO needs
Top SEO Extensions for Chrome
Here are some of the most powerful and popular SEO Chrome extensions used by professionals worldwide.
1. Ahrefs SEO Toolbar
Best for: Comprehensive SEO metrics and competitive analysis
Price: Free (limited features), Paid (full access with Ahrefs subscription)
Features:
- Displays domain rating (DR), URL rating (UR), backlink count, and traffic estimates
- On-page SEO report with word count, meta tags, headers, and more
- Broken link checker
- Redirect tracer
- SERP overlay for keyword analysis
Why Use It:
Ahrefs is a leading SEO software suite, and this extension brings much of its power into your browser. It’s ideal for checking a site’s authority, link health, and on-page elements at a glance.
2. MozBar
Best for: Quick SEO metrics and domain/page authority checks
Price: Free, Paid version available with Moz Pro
Features:
- Instant access to domain authority (DA) and page authority (PA)
- Keyword difficulty scores
- SERP analysis overlay
- On-page highlights for links, followed/nofollowed status, etc.
Why Use It:
MozBar is a classic SEO extension that’s particularly popular for those focusing on domain strength and keyword research. It’s user-friendly and integrates well with Moz’s other tools.
3. SEOquake by SEMrush
Best for: Detailed on-page SEO audits and SERP diagnostics
Price: Free
Features:
- Instant SEO overview for any page
- SERP overlay with SEO data
- Exportable SEO audit reports
- Keyword density analysis
- Internal and external link checker
Why Use It:
Powered by SEMrush, SEOquake is one of the most comprehensive free SEO extensions available. It provides deep insights into page performance and is great for analysing both your content and your competitors’.
4. Keywords Everywhere
Best for: Keyword research directly in the search bar
Price: Freemium (Paid credits for keyword volume and CPC)
Features:
- Search volume, CPC, and competition data are displayed in Google
- Related keyword suggestions
- Historical trend graphs
- Data from platforms like YouTube, Amazon, and more
Why Use It:
This extension is a must-have for content creators and marketers doing keyword research. It saves tons of time by eliminating the need to open a separate keyword tool for basic data.
5. Ubersuggest Chrome Extension
Best for: Beginner-friendly SEO analysis and keyword research
Price: Free with optional paid plan
Features:
- Keyword data in Google SERPS
- SEO metrics like traffic, backlinks, and domain score
- Keyword suggestions and related keywords
- Basic on-page data
Why Use It:
Neil Patel’s Ubersuggest extension is a user-friendly tool perfect for newer marketers or bloggers looking to improve their SEO with minimal effort.
6. Detailed SEO Extension
Best for: Clean and fast on-page SEO audits
Price: Free
Features:
- Structured on-page data like titles, descriptions, headers, etc.
- Schema and structured data overview
- Link analysis
- Social metadata preview
Why Use It:
Built by Glen Allsopp of Detailed.com, this extension is excellent for quickly analysing any webpage’s SEO setup without overwhelming visuals or fluff.
7. Lighthouse
Best for: Technical SEO and performance audits
Price: Free (built into Chrome DevTools)
Features:
- Page performance scores (speed, accessibility, best practices)
- SEO and PWA (Progressive Web App) audits
- Diagnostic suggestions
- Exportable reports
Why Use It:
Lighthouse is ideal for developers and SEOS working on site speed and technical performance. Since it’s integrated into Chrome, it’s always available.
8. Check My Links
Best for: Broken link checking
Price: Free
Features:
- Scans webpages for broken links
- Highlights valid and invalid links in colour
- Quick diagnostics for content audits
Why Use It:
This extension is a lifesaver for webmasters and content managers who need to maintain link health, especially on large sites or during content migrations.
9. Redirect Path
Best for: Identifying HTTP response codes and redirects
Price: Free
Features:
- Reveals 301, 302, 404, and 500 HTTP status codes
- Shows redirect chains
- Displays server headers and canonical tags
Why Use It:
For technical SEOs and developers, understanding how pages redirect is crucial. Redirect Path makes this transparent, helping prevent SEO issues caused by misconfigured redirects.
10. Similarweb
Best for: Competitor traffic analysis
Price: Freemium
Features:
- Estimates of site traffic volume
- Traffic sources (search, direct, referrals, social)
- Visitor geography
- Top referring sites
Why Use It:
While not a traditional SEO tool, Similarweb is invaluable for strategic planning. It helps you see how your competitors are acquiring traffic and where your opportunities lie.
11. Woorank
Best for: SEO audits and improvement suggestions
Price: Free with premium features
Features:
- Instant SEO audit
- Usability and mobile performance score
- Social media integration check
- Keyword analysis and indexing status
Why Use It:
Woorank is great for marketers who need quick, actionable SEO reports. It’s especially useful for small businesses and agencies managing multiple sites.
12. Serpstat Plugin
Best for: In-depth keyword and backlink analysis
Price: Freemium (requires Serpstat account for full features)
Features:
- Page visibility score
- Domain SEO health
- Keyword analysis
- Backlink data
- Competitor comparisons
Why Use It:
Serpstat’s plugin offers a nice blend of on-page, keyword, and backlink data in a lightweight extension. It’s useful for agencies and SEO professionals alike.
Best Practices for Using SEO Extensions
To get the most out of your SEO Chrome extensions, follow these best practices:
- Don’t overload your browser: Too many extensions can slow down performance. Install only what you need.
- Use extensions together: Combine tools like MozBar and Keywords Everywhere for both authority and keyword data.
- Cross-check your data: No single extension gives 100% accurate data. Always validate with another tool.
- Keep them updated: Ensure your extensions are up to date to maintain compatibility with the latest browser versions.
Wrapping Up
That’s a wrap on this Chrome SEO extensions overview.
Over the years, I’ve used all of these extensions at one stage or another. Still, if I could only choose one from each category, it would be Ahrefs, Keywords Everywhere, Sider, and Google Search Console Enhanced Analytics.
Oh, and I’ve now switched from Chrome to Arc Browser. It’s Chromium-based, so all the usual Chrome extensions work. However, I prefer the streamlined interface and added features.
