Discover the Top Social Media Monitoring Tools to Help You Stay Ahead of the Curve with Real-Time Social Media Insights.
A social media monitoring tool isn’t just a nice-to-have, it’s a PR and marketing must. But if you’re not using the right one, or you’re not using one at all. You’re missing an opportunity to drive more leads, increase revenue and protect your brand profile.
What is social media monitoring?
Social media monitoring means tracking hashtags, keywords and mentions relevant to your brand in order to stay informed about your audience and industry.
By monitoring this data, you’re doing research that is both quantitative (metrics and analytics) and qualitative.
The Top Social Media Monitoring Tools
#Digimind
Digimind’s mission is simple: help clients understand the world as it is. And when you consider the scope of the web, the amount of information, traffic, users, and opportunities to miss something, that’s an ambitious mission.
What can you expect from the platform? As a social listening and market intelligence tool, it’s nothing shy of remarkable. And we’re not just saying that to get you excited. Digimind is powered by AI. All the heavy lifting you would typically do to build actionable business competitive intelligence becomes a cinch.
And that’s a big deal because all of that data is neatly presented in one place. Your days of sifting through multiple browser tabs and applications, extracting CSV files, merging data, and trying to piece together what’s really going on around your brand and products are over.
Pricing
Pricing is priced based on two models:
- An estimate of total monthly mentions with unlimited queries/topics.
- An estimate of the total number of queries required per year with unlimited mentions.
#YouScan
YouScan stands out as an image-first social monitoring tool. In addition to capturing written brand mentions, it turns visual data including logos, backgrounds, and people in posts on social media, blogs, news, and forums into ‘visual insights’.
YouScan quickly became the #1 solution for social media monitoring in Eastern Europe.
YouScan features: –
- Insights Copilot, the first conversational social listening assistant powered by ChatGPT.
- Industry-leading social media image analysis capabilities for “visual listening.”
- Powerful reporting capabilities in a sleek, user-friendly UI, loved by big brands, SMBs, and startups alike.
Pricing:
Pricing is customizable and available upon request from YouScan.
You can expect to get access to some powerful features from this monitoring platform including Rich Data and Analysis, Integration with CRM and Helpdesk Tools, Visual Insights, API Access and Custom Webhooks and Analytics.
Some of the analytics features include Sentiment and Aspect Analysis, Reporting, Trend Detection, Spam Filtering and Smart Alerts.
#Brandwatch
Brandwatch is a social listening platform that helps businesses monitor mentions of their brand across social media, news, and other online sources. It provides powerful analytics and sentiment analysis.
With Brandwatch, brands and agencies can adapt and thrive in today’s fast-moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.
Brandwatch Features
- A/B Testing
- Analytics
- API
- Audience Targeting
- Brand Management
- Calendar Management
- Contact Management
- Conversion Tracking
Pricing
Like any SaaS platform, Brandwatch offers multiple subscriptions of service. While this review focuses solely on the Consumer Intelligence product, we’ve included everything here to give you an idea of how each (or all) of the products are licensed.
- Consumer Intelligence, $Custom/month — designed for researchers and analysts who require the expertise of the top consumer intelligence platform to effectively analyze and interpret the vast amounts of online conversations and derive valuable insights.
- Social Media Management, $Custom/month — Full suite of social media tools, designed for social media managers seeking an all-in-one platform to manage multiple channels.
- Full Suite, $Custom/month — A bundle of Consumer Intelligence and Social Media Management plans, sized for your company, ideal for data-driven organizations
#Talkwalker
If you’ve perused our influencer marketing platform reviews, you may be familiar with Influencer One. The software solution was created by Luxembourg-based tech company Talkwalker.
Long before they entered into the influencer game, though, the business made a name for itself with its social media listening and analytics platform.
The company, TalkWalker, named their analytics platform TalkWalker analytics, and that might be the last mundane thing they’ve ever done.
Pricing
Talkwalker works on a subscription basis, billed annually, with three different levels of service. The primary difference between each level is how many results you can receive a single result being any post, article, tweet, or document that’s retrieved based on what you’re listening for.
- Basic, $9,600/yr — Includes 10,000 monthly results from social and web data, unlimited users, unlimited search queries, all analytics and reporting, dedicated customer success manager, support, and training. Image recognition, historical data, and the AI engine are available as add-ons.
- Corporate, Custom Pricing — Includes 100,000 monthly results and all of what’s listed above. Optional add-ons are the same as above, plus the option of adding advanced integrations.
- Enterprise, Custom Pricing — Includes 1 million+ monthly results, all of what’s listed above, and Image Recognition. The remaining options are all available as add-ons.
#Keyhole
This tool accurately measures real-time and historical social media data, illustrating information in easy-to-read graphs and layouts that simplify reporting and strategizing.
The product helps you effortlessly track #hashtags, keywords, @accounts and URLs on Twitter, Instagram, YouTube and Facebook.
Use this tool for real-time campaign monitoring and optimization, brand monitoring and optimization, and data-driven market and competitor research.
The Details
1)Professional, $179/mo – data analysis, influencers dashboard, 3 account trackers, onboarding: 1 x 30m call, sentiment analysis, easy reports, Twitter analytics, Instagram analytics, Facebook analytics, news, blogs & forums analytics, data exports, custom alerts and optional historical data.
2)Corporate, $539/mo – data analysis, influencers dashboard, 10 account trackers, onboarding: 2 x 30m call, sentiment analysis, easy reports, Twitter analytics, Instagram analytics, Facebook analytics. news, blogs & forums analytics, data exports, custom alerts, optional historical data, API access and re-analyze data functionality.
The Final Verdict
With a rise in digital communication and brands furiously competing to garner consumer attention on the internet, social media monitoring has become an important facet of modern research, marketing, and PR.
Remember that the effectiveness of these platforms can vary depending on your specific needs and goals.
Additionally, the landscape of social media monitoring tools is dynamic, with new platforms emerging and existing ones evolving their features.
It’s important to assess your requirements and explore the latest options to find the best fit for your social media monitoring needs in 2023.
