In this article, we will discuss the importance of a good logo design and how to get it right. We will also provide some tips on things to avoid when designing your logo.
A company’s logo is one of its most important assets. When people first hear about your company, it will be the first thing they notice, and it will remain in their minds long after your company name has faded.
The importance of logo design stems from the fact that your business can be made or broken by it. Your company will be negatively impacted by a poorly designed logo. However, a well-designed logo will leave a lasting impression on your customers and help them remember your company.
Why does your business need a logo?
A well-designed logo builds trust by validating your professionalism and get’s people to stick around.
It tells potential clients who you are, what you do, and how that benefits them. It communicates to people with no prior knowledge or experience with your business that you do great work.
If your logo looks unprofessional, people will undoubtedly question how well you’re able to deliver your products and services. Have you ever hit the back button or chosen one company over another simply because they look more legit? People make snap judgments and poor design makes people leave.
Create a strong logo to stand out to consumers, ensure they remember your brand and cultivate positive associations with you. Logos have a deep symbolic association connected to people’s memories and emotions.
A logo is important because of it:
1. Reveals your identity
Before the salesperson knocks on the door or even before they call you, potential customers consider the impression of your brand when they decide who to trust. It may often be done subconsciously, but your logo is often one of the first impressions of a brand, so it should match the quality of your product, your sales team, your retail store and your customer service. It should also grab attention – for all the right reasons.
A well-designed logo implies a degree of professionalism and competence that steer potential clients toward your business rather than toward a competitor with a poorly-designed or substandard logo. You have a competitive edge when people can easily remember your logo.
2. Invites new customers to get to know you
According to a study from Siegel+Gale, logos that are memorable are 13% more likely to catch the attention of consumers, and 7% more likely to make people want to learn more about the brand.
By sending the right message to potential customers through the design, colour, and font of your logo, you catch their attention. This gives you a “foot in the door” – the opportunity to engage with them and create a new customer. It is absolutely necessary for a logo to have a meaning, to present something specific and unique to the subconscious mind of the consumer and set it apart from the rest of the competition.
3. Distinguishes you from the competition
t goes without saying that every brand will have some form of competition in relation to the products or services they offer. This is why having a unique, eye-catching, and memorable logo is vital, as it allows your brand to stand out among a sea of similar offerings.
Effective logo design capitalizes on a brand’s point of difference and uses this to visually separate it from others within its industry. This might include using a symbol not commonly associated with the industry, but which has strong ties to the brand. A good example is the tech company Apple. Although apples aren’t usually linked to technology, this logo creates a distinct and memorable impression among its competitors. The symbol visually represents the brand’s name, and it has become one of the most iconic logos of our modern era.
4. Facilitates brand loyalty
The brand message is the central idea that sums up the benefits your company offers to its customers. A carefully developed brand message is appealing, motivating, and convincing. It conveys the soul of your brand, including its intangible characteristics, in the fewest number of words.
Your brand values, on the other hand, go beyond the how and why of your business. Instead, they’re the high-level concepts that drive your brand toward specific actions or choices. Examples of popular brand values include compassion, connection, and love.
So, what makes a great logo?
While a logo is typically a simple graphic, creating the right one demands imagination and strategy. A great logo should be:
- Unique Enough to Stand Out
- Easily Recognizable
- Displayable Online & in Print
- Scalable & Effective, No Matter the Size
- Impactful, Whether Color or Black & White
- Simple & Easily Digestible
- Most Importantly: Representative of Your Organization & Brand
Conclusion
A logo plays a defining role when it comes to business growth. A fantastic logo creates a powerful impression on its very first interaction with potential customers. It provides the brand with a distinguished identity that evokes positive emotions, especially amongst recurring customers.
It depicts the core values of the company at a glance, which attracts the targeted demographics. Logos are also effective in augmenting brand loyalty and strengthening an organization’s credibility and professionalism. All of these advantages work towards helping you grow your business sustainably and effectively.
